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News Archiv MCORERSS

Marketing Insights - field trip to LOOP

On Friday, our bachelor students in course 5 participated in a field trip to Agentur Loop. At their Viennese office centered in the heart of the first district, CEO Michael John gave us insights into…

We are hiring: open position at Assistant Professor level!

You care about consumer research from both a company and societal perspective? You want to satisfy your intellectual curiosity and deepen your research skills while developing your teaching…

Marketing Insights - Julia Pernt from Winkelbauer

This week we had Julia Pernt, Senior Brand Manager at Winkelbauer, as a guest in our Marketing Insights course. Based upon insights on the brand Wild Bill, we discussed elements of a social media…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about the origin of food here and take part in our currently running…

Marketing and Society Interface

In their course „Marketing and Society Interface” in the MSc Marketing program, Monika Koller and Eva Marckhgott cover various touchpoints between companies and society. In last week’s sessions, they…

SBWL Messe 2022

Monika Koller presented our SBWL at ÖH’s SBWL-Messe. We are already looking forward to your applications for the winter semester 2022/23. Further information about our specialization can be found on…

Video Recap - Opening of the POP Collection and WU matters.WU talks

Research on “ownership” and “sustainable consumption” is central to our institute. On March 30, 2022, we hosted two events on these topics. Watch this video to get a recap of this great evening. Thank…

WU matters. WU talks - “Meins wird Deins”

As part of the event series WU matters. WU talks., our institute hosted an exciting evening for an engaged audience. Vice-Rector Michael Lang opened the event entitled "Meins wird deins". The lecture…

Possession, Ownership and Property (POP) Collection – Ceremonial Opening

When do you call something “mine”? What does it take for people to feel ownership for their work, a brand, an organization, or even their country? Is there a relationship between happiness and…

Perceived Customer Value

Consuming products may lead to perceiving value along multiple dimensions. What does this mean for us as consumers? Find out more about the central role of “Perceived Customer Value” in Monika…