Consumers in a Digitalized World
Digitalization has significantly transformed the way people interact, make decisions, and engage in various activities. With the widespread adoption of smartphones, internet access, and social media platforms, consumers now have instant access to information, products and services. At the same time, digitalization has enabled businesses to gather vast amounts of data about consumers, allowing them to offer personalized experiences. With the increasing collection and analysis of personal data, consumers privacy is also at stake. Understanding how consumers navigate the digital landscape is essential to adapt and meet the changing needs and expectations of consumers in the digital age.