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Research Seminar Series: Vladas Griskevicius (Univ. of Minnesota)

Starting with the basic question “what influences our decision making?”, Vladas Griskevicius presented an excerpt of his recent research on the power of social norms to influence behavior. Although…

SCP Conference in Savannah, GA

Die internationale Konferenz der Society for Consumer Psychology (SCP) führte Martin Schreier und Isabel Eichinger (Marketing Management) und Bernadette Kamleitner, Michalis Kokkoris, Carina Thürridl…

Bernadette Kamleitner ist Researcher of the Month

Wir freuen uns und gratulieren! Über die WU Startseite gelangen Sie zum offiziellen Video. Auf Instagram bieten wir Ihnen einen Blick Behind the Scenes.

Praxisvortrag der Caritas in der LV Charity Marketing and Donor Management

Romana Redl (Fundraising Kampagnen) und Gudrun Köhne (Unternehmenskooperationen/Corporate Volunteering) von der Caritas der Erzdiözese Wien haben diese Woche im Rahmen des neuen MSc Marketing Kurs…

Research Talk by Bernd Schmitt, Columbia Business School (US)

Bernd Schmitt, the Robert D. Calkins Professor of International Business at Columbia Business School (USA), presented in our Research Seminar Series his work about “Consumer Experiences in the Future:…

Research Talk by Amna Kirmani, University of Maryland (US)

In our Research Seminar Series on December 13, 2018, Amna Kirmani presented her research on consequences of an organization’s polarizing corporate social responsibility. Amna is the Ralph J. Tyser…

Research Talk by Martijn de Jong, Erasmus University Rotterdam (NL)

Martijn de Jong from Erasmus University Rotterdam presented his research on sensitive consumer behavior in our Research Seminar Series on November 8, 2018. Marketing managers, policy makers, and…

Research Talk Koert van Ittersum; University of Groningen (NL)

Koert van Ittersum presented his research on in-store shopping dynamics in the department’s Research Seminar Series. Koert is professor of marketing and consumer well-being at the University of…

Research Talk by Jennifer J. Argo, University of Alberta (CAN)

Jennifer J. Argo, the Carthy Professor in Marketing at the University of Alberta (Canada), presented in our Research Seminar Series her recently published work entitled “Standards of Beauty: the…

Research Talk by Peter Verhoef, University of Groningen (NL)

Peter Verhoef from the University of Groningen (NL) presented the results of his research in the area of customer journey analytics in our Research Seminar Series on October 11, 2018. In his talk, he…