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Research Talk by Ayelet Fishbach, University of Chicago (US)

In the last talk of our Research Seminar Series before Christmas, Prof. Fishbach from University of Chicago (US) presented her research on sharing information learned from failure. Although we are…

Research Talk by Prof. Aurélie Lemmens, Rotterdam School of Management (NL)

Prof. Lemmens from Rotterdam School of Management (NL) recently introduced her work on managing churn to optimize profit in our Research Seminar Series. Proactive retention programs are dependent on…

Research Talk by Kusum Ailawadi, University Tuck at Dartmouth (US)

In the latest talk of our Research Seminar Series Prof. Kusum Ailawadi from University Tuck at Dartmouth (US) presented her and her co-workers’ research on private label supply by national brand…

Research Talk by Peeter Verlegh, Vrije Universiteit Amsterdam (NL)

Last week, Peeter Verlegh, Professor of Marketing at Vrije Universiteit Amsterdam, gave a talk in the frame of the Research Seminar Series at the Department of Marketing. He presented his ongoing…

Research Talk by Leonard Lee, University of Singapore (SGP)

In the most recent guest talk of our Research Seminar Series of the Marketing Department on the 21st of November Professor Leonard Lee from the National University of Singapore demonstrated that money…

Research Talk by J.E. (Jaap) Wieringa, University of Groningen (NL)

How can we analyze customer data, when customer data analysis is not allowed any longer? This and other questions were answered during the second session of the Research Seminar Series with Professor…

Research from the Department of Marketing in the news

Recently published research by Assist. Prof. Michail Kokkoris on the topic of self-control and the psychology of temptation has attracted considerable media attention and has been featured in numerous…

Research Talk by Carl Mela, Duke University (US)

To kick off this semester’s Research Seminar Series, the Marketing Department hosted Carl Mela, T. Austin Finch Foundation Professor of Marketing at Duke University. During his visit, Prof. Mela…

MSc Marketing – number 10 worldwide!

Our Master’s in Marketing was awarded an excellent 10th place in the international QS Masters in Marketing Ranking! The prestigious QS Business Ranking analyzed 76 marketing master’s programs…

Department Marketing – Research Colloquium 2019

The Department Colloquium is one of our initiatives to strengthen our identity as a Department and it provides a forum to internally present, discuss, and get feedback on current research projects.…