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Research Talk by J.E. (Jaap) Wieringa, University of Groningen (NL)

How can we analyze customer data, when customer data analysis is not allowed any longer? This and other questions were answered during the second session of the Research Seminar Series with Professor…

Research from the Department of Marketing in the news

Recently published research by Assist. Prof. Michail Kokkoris on the topic of self-control and the psychology of temptation has attracted considerable media attention and has been featured in numerous…

Research Talk by Carl Mela, Duke University (US)

To kick off this semester’s Research Seminar Series, the Marketing Department hosted Carl Mela, T. Austin Finch Foundation Professor of Marketing at Duke University. During his visit, Prof. Mela…

MSc Marketing – number 10 worldwide!

Our Master’s in Marketing was awarded an excellent 10th place in the international QS Masters in Marketing Ranking! The prestigious QS Business Ranking analyzed 76 marketing master’s programs…

Department Marketing – Research Colloquium 2019

The Department Colloquium is one of our initiatives to strengthen our identity as a Department and it provides a forum to internally present, discuss, and get feedback on current research projects.…

Campus WU - the perfect venue for the Vienna Orienteering Challenge

On 1 September the WU campus was the competition area for the final stage of the Vienna Orienteering Challenge, an international multi-day sport event, organized by MSc Marketing student Erik…

Research Talk by Tammo Bijmolt, University Groningen (NL)

In his insightful research talk on June 27 at WU's Marketing Department, Tammo Bijmolt elaborated on one of his recent research projects that examines promotions and demotions of business-to-business…

Research Talk by David Schweidel

Is the number of followers the best measure for the influence of a person in social media? How can emotions, which are triggered by language, increase a persons impact in online channels? The answers…

Awards, awards, awards, …

At this year’s WU-award ceremony the Department of Marketing was happy to again bring home several awards: MSc Marketing graduate Ludwig Göbl won WU’s Talenta Award 2019 with his thesis titled “The…

Sally Bitterl as finalist in EMAC / Sheth Doctoral Dissertation Competition

The EMAC / Sheth Foundation Award recognizes and encourages emerging talents in marketing research. It is known as the most prestigious dissertation award in Marketing in Europe. The three finalists,…