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Department Marketing – Research Colloquium 2019

The Department Colloquium is one of our initiatives to strengthen our identity as a Department and it provides a forum to internally present, discuss, and get feedback on current research projects.…

Campus WU - the perfect venue for the Vienna Orienteering Challenge

On 1 September the WU campus was the competition area for the final stage of the Vienna Orienteering Challenge, an international multi-day sport event, organized by MSc Marketing student Erik…

Research Talk by Tammo Bijmolt, University Groningen (NL)

In his insightful research talk on June 27 at WU's Marketing Department, Tammo Bijmolt elaborated on one of his recent research projects that examines promotions and demotions of business-to-business…

Research Talk by David Schweidel

Is the number of followers the best measure for the influence of a person in social media? How can emotions, which are triggered by language, increase a persons impact in online channels? The answers…

Awards, awards, awards, …

At this year’s WU-award ceremony the Department of Marketing was happy to again bring home several awards: MSc Marketing graduate Ludwig Göbl won WU’s Talenta Award 2019 with his thesis titled “The…

Sally Bitterl as finalist in EMAC / Sheth Doctoral Dissertation Competition

The EMAC / Sheth Foundation Award recognizes and encourages emerging talents in marketing research. It is known as the most prestigious dissertation award in Marketing in Europe. The three finalists,…

Upcoming: Research Talk by David Schweidel, Emory University Atlanta (US)

Organizations are increasingly turning to social media as a means of communi- cating with consumers. While a growing body of research in marketing has focused on how the emotionality of message…

Research Seminar Series: Bram van den Bergh

What would make you donate more money for a charity? Feeding one child with a thousand grains of rice or giving each of a thousand children a single grain of rice? Or in different terms: Would you…

Tourissimus

The Tourissimus, which is considered "The Oscar" for educational institutions in the field of tourism in Austria, was awarded on April 11, 2019 in Krems by the Austrian Society for Applied Tourism…

Research Seminar Series with Avi Goldfarb (University of Toronto)

In our Research Seminar Series on March 28, 2019, Avi Goldfarb provided us with an assessment of prediction in decision-making, starting with an overview of AI enriched with amusing examples and…