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Research Talk by Zeynep Gürhan Canli, Koc University (TR)

Zeynep Gürhan Canli from Koc Univer­sity in Istanbul held a talk on diffe­ren­tial impacts of god and reli­gion on proso­cial consumer inten­tions as part of our Depart­ment’s Rese­arch Seminar Series. The...

Upcoming: Research Talk by Robert Meyer, University of Pennsylvania (US)

In his Rese­arch Talk on April 26th Robert Meyer will talk about "When News gets Nega­tive: The Evolu­tion of Content in the Succes­sive Re-tel­ling of Events"

Upcoming: Research Talk by Barbara Kahn, University of Pennsylvania (US)

In her Rese­arch Talk on April 19th Barbara Kahn will talk about "The Shop­ping Revo­lu­tion: How Successful Retailers WinCust­o­mers in an Era of Disrup­tion"

Upcoming: Research Talk by Zeynep Gürhan Canli, Koc University (TR)

In her Rese­arch Talk on April 12th Zeynep Gürhan Canli will talk about "Diffe­ren­tial Impacts of God and Reli­gion on Proso­cial Inten­tions".

Grünräume als Tourismusattraktionen

Margit Kastner (WU) und Claudia Bauer-Krös­ba­cher (IMC FH Krems) arbeiten seit 2016 am Projekt „Grün­räume als Touris­musat­trak­tionen". Wien im Vergleich zu ausge­wählten euro­päi­schen Städten“, das vom...

Künstlergruppe druck werk "WERTPAPIER"

14 Künst­le­rinnen und 2 Künstler des Perch­tolds­dorfer Vereins druck­werk stellen ihre Arbeiten an unserem Depart­ment bis Ende März 2018 aus. Zu sehen sind 101 Drucke, davon viele Radie­rungen,...

Research Talk by Marco Bertini, ESADE, Barcelona (ES)

Marco Bertini from ESADE in Barce­lona held a talk on consumer reac­tance to condi­tional discounts as part of our Depart­ment’s Rese­arch Seminar Series. The presented rese­arch suggests that discounts...

Research Talk by Xueming Luo, Temple University, Philadelphia (US)

Xueming Luo from Fox School of Busi­ness at Temple Univer­sity in Phil­adel­phia held a talk about targeted and retar­geted mobile promo­tions in the course of our Depart­ment’s Rese­arch Seminar Series. The...

Research Talk by Fred Feinberg, Univ. of Michigan (US)

Fred Fein­berg from the Univer­sity of Michigan held a talk on mate choice in online dating as part of our Depart­ment’s Rese­arch Seminar Series. The presented study lever­aged modern choice mode­ling...

Dr. Michael Platzer gewinnt Robert J. Lavidge Global Marketing Research Award 2017

WU Absol­vent und Jung­un­ter­nehmer Dr. Michael Platzer hat von der American Marke­ting Asso­cia­tion (AMA) den jähr­lich verge­benen Robert J. Lavidge Global Marke­ting Rese­arch Award 2017 erhalten. Die...