„What’s so hard about uploading some posts?“ Well, nothing. Just „uploading posts“ isn‘t hard. If you want these posts to succeed, well, this is where Instagram & LinkedIn will give you a hard time. In this workshop, you will develop a personal toolkit on how to tailor social media content to your needs, goals and capabilities. To do so, we will take a look at all the important aspects of social media management: efficient networking, emotional storytelling and eye-catching branding.

Agenda

• Short introduction to the most important social media platforms and their KPI’s

• Personal brand: What is that? Why is important? And how do I build it?

• Social media for businesses: Setting realistic goals and expectations

• Networking: How do I build a valuable network for me personally and my business?

• Foundations of storytelling, branding and content creation: What are all of those things and how do I use them to my benefit?

Goals & Learnings

• Crafting Engaging Content: Learn how to create compelling content tailored to your audience, incorporating emotional storytelling and visual appeal.

• Building an Authentic Brand: Develop a consistent and recognizable brand identity across your social media channels to establish trust and authenticity.

• Networking Effectively: Explore strategies for connecting with your audience.

• Measuring Success: Discover tools and techniques to track and analyze the performance of your social media efforts.

Place & Time

• 11.12.2025 from 09:00 - 13:00

• Where: WU Entrepreneurship Center

Additional Information

• The workshop will be held in English.

• Please make sure to bring your laptop and mobile phone.

Trainers