Schräge Außenansicht des LC Gebäudes

Andreas Mild

Associate Professor

Deputy Head of Institute

WU (Vienna University of Economics and Business)
Department of Information Systems and Operations Management
Institute for Production Management

Building D2, Entrance C, 3rd Floor
Welthandelsplatz 1, 1020 Vienna, Austria

Email: andreas.mild(at)wu.ac.at
Phone: +43-1-31336/5628
Fax: +43-1-31336/90 5628

Background

Andreas Mild holds a doctoral and an habilitation degree in Social Science and Economics from WU Vienna, Austria. His research interests include quantitative models in marketing and new product development, applications of forecasting methods and decision support systems in the field of revenue management and new product development. Recent research includes the application of prediction markets in retailing and peer to peer finance.

Teaching activities

His teaching activities include retail marketing, new product development, business simulation and research seminars in supply chain management. Within the framework of international exchange, Andreas Mild has been teaching on the graduate and postgraduate level in Frankfurt, Germany, Istanbul, Turkey, Bangkok, Thailand, Hanoi, Vietnam and Sydney, Australia.

Research Interests

  • New product development

  • Marketing models

  • Revenue management

 Lectures at WU

Journal article

2020 Waitz, Martin, Mild, Andreas. 2020. Comparing trading behaviour and profit composition in prediction markets. Read more
2019 Fikar, Christian, Mild, Andreas, Waitz, Martin. 2019. Facilitating consumer preferences and product shelf life data in the design of e-grocery deliveries. Read more
2017 Sudharshan, Devanathan, Mild, Andreas. 2017. Changes in Customer preference heterogeneity patterns: A Simulation Study. Read more
2015 Mild, Andreas, Wöckl, Jürgen, Waitz, Martin. 2015. How low can you go? - Overcoming lender inability to set proper interest rates on unsecured peer-to-peer lending markets. Read more
2013 Chakravarty, Amiya, Mild, Andreas, Taudes, Alfred. 2013. Bundling decisions in supply chains. Read more
2013 Waitz, Martin, Mild, Andreas. 2013. Corporate prediction markets: a tool for predicting market shares. Read more
2012 Schroll, Alexander, Mild, Andreas. 2012. A critical review of empirical research on open innovation adoption. Read more
2011 Schroll, Alexander, Mild, Andreas. 2011. Open innovation modes and the role of internal R&D: An empirical study on open innovation adoption in Europe. Read more
2011 Schroll, Alexander, Mild, Andreas. 2011. Determinants of open innovation: an empirical study on organisational, market, and human drivers of open innovation adoption across Europe. Read more
2009 Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred, Wöckl, Jürgen. 2009. Retail Revenue Management. Read more
2009 Natter, Martin, Reutterer, Thomas, Mild, Andreas. 2009. Dynamic Pricing Support Systems for DIY Retailers – A Case Study from Austria. Read more
2009 Waitz, Martin, Mild, Andreas. 2009. Improving Forecasting Accuracy in Corporate Prediction Markets - A Case Study in the Austrian Mobile Communication Industry. Read more
2008 Natter, Martin, Mild, Andreas, Wagner, Udo, Taudes, Alfred. 2008. Practice Prize Report: Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting and Positioning Tool. Read more
2007 Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2007. An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing. Read more
2007 Natter, Martin, Mild, Andreas, Wagner, Udo, Taudes, Alfred. 2007. Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungsund Positionierungstools. Read more
2006 Mild, Andreas, Taudes, Alfred. 2006. An agent-based investigation into the new product development capability. Read more
2006 Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2006. A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns. Read more
2006 Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2006. Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- undWerbeplanung im DIY-Handel. Read more
2006 Mild, Andreas, Taudes, Alfred. 2006. An agent-based investigation into the new product development capability. Read more
2005 Natter, Martin, Mild, Andreas, Weber, Andreas, Bach, Heinz. 2005. Prognosemodelle für Altpapiersammelmengen mit Hilfe von Zeitreihenanalysen. Read more
2004 Cilek, Peter, Janko, Wolfgang, Koch, Stefan, Mild, Andreas, Taudes, Alfred. 2004. A Hedonic Wage-Based Methodology for Evaluating the Benefits of IT-Investments in Public Sector Organisations. Read more
2004 Bach, Heinz, Mild, Andreas, Natter, Martin, Weber, Andreas. 2004. Combining socio-demographic and logistic factors to explain the generation and collection of waste paper. Read more
2004 Natter, Martin, Mild, Andreas, Taudes, Alfred. 2004. Web-based knowledge management in product concept development: the DELI approach. Read more
2003 Buchta, Christian, Meyer, David, Mild, Andreas, Pfister, Alexander, Taudes, Alfred. 2003. Technological Efficiency and Organizational Inertia: A Model of the Emergence of Disruption. Read more
2003 Mild, Andreas. 2003. Une approche de filtrage collaboratig mise au point pour prédire des achats intercatégories basée sur des paniers de données binaires. Read more
2003 Mild, Andreas, Reutterer, Thomas. 2003. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Read more
2003 Mild, Andreas, Natter, Martin, Taudes, Alfred. 2003. Der Wiener Strommarkt nach der Liberalisierung: Eine Analyse mit Hilfe eines simultanen Segmentierungs- und Mapping Ansatzes. Read more
2003 Natter, Martin, Mild, Andreas. 2003. DELI: An interactive new product development tool for the analysis and evaluation of market research data. Read more
2002 Natter, Martin, Weber, Andreas, Bach, Heinz, Mild, Andreas. 2002. A multivariate regression model for waste glass prediction. Read more
2002 Mild, Andreas, Natter, Martin. 2002. Collaborative filtering or regression models for internet recommendation systems?. Read more
2001 Natter, Martin, Mild, Andreas, Feurstein, Markus, Taudes, Alfred. 2001. The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process. Read more
2000 Taudes, Alfred, Feurstein, Markus, Mild, Andreas. 2000. Options Analysis of Software Platform Decisions: A Case Study. Read more

Contribution to conference proceedings

2019 Fikar, Christian, Mild, Andreas, Reiner, Gerald, Waitz, Martin. 2019. Integrated demand and shelf life-based inventory management to reduce food waste within e-grocery operations. Read more
2018 Waitz, Martin, Mild, Andreas, Fikar, Christian. 2018. A Decision Support System for Efficient Last-Mile Distribution of Fresh Fruits and Vegetables as Part of E-Grocery Operations. Read more
2005 Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. Read more
2003 Mild, Andreas, Reutterer, Thomas. 2003. Analysis of cross-category and inter-temporal purchase relationships in market basket data. Read more
2003 Natter, Martin, Mild, Andreas. 2003. DELI: An Interactive New Product Development and Targeting Tool. Read more
2003 Buchta, Christian, Meyer, David, Mild, Andreas, Pfister, Alexander, Taudes, Alfred. 2003. The Emergence of Disruption. Read more
2002 Weber, Andreas, Bach, Heinz, Mild, Andreas, Natter, Martin. 2002. How to enhance the organization of selective collection. Determining key factors for the evaluation of waste collection systems for household waste with regard to greenhouse gases and energy savings. Read more
2002 Mild, Andreas. 2002. The Impact of the Knowledge Base on the Performance of Agents and Organizations. Read more
2002 Mild, Andreas, Natter, Martin, Weber, Andreas, Bach, Heinz. 2002. A paper waste prediction model. Read more
2001 Feurstein, Markus, Natter, Martin, Mild, Andreas, Taudes, Alfred. 2001. Incentives to Share Knowledge. Read more
2001 Cilek, Peter, Janko, Wolfgang, Koch, Stefan, Mild, Andreas, Taudes, Alfred. 2001. The evaluation of IT-Investments in public sector organisations. Read more
2000 Natter, Martin, Feurstein, Markus, Mild, Andreas, Taudes, Alfred. 2000. Learning in the Artificial Factor. Read more
1999 Mild, Andreas, Prosser, Alexander. 1999. Reputation Effects Created by Electronic Commerce in Public Procurement. Read more
1999 Taudes, Alfred, Natter, Martin, Feurstein, Markus, Mild, Andreas. 1999. Learning Marketing-Production Interaction. Read more

Chapter in edited volume

2018 Waitz, Martin, Mild, Andreas, Fikar, Christian. 2018. A Decision Support System for Efficient Last-Mile Distribution of Fresh Fruits and Vegetables as Part of E-Grocery Operations. Read more
2012 Tsiotsou, Rodoula, Mild, Andreas, Sudharshan, Devanathan. 2012. Social Interactions as Basis for Segmenting the Tourism Market. Read more
2006 Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred, Wöckl, Jürgen. 2006. Retail Revenue Management. Read more
2005 Buchta, Christian, Meyer, David, Mild, Andreas, Pfister, Alexander, Taudes, Alfred. 2005. Disruptive technologies: the threat and its defense. Read more
2004 Reutterer, Thomas, Mild, Andreas. 2004. Analyzing Qualitative Data with Quantitative Methods? An Illustration Using Personalised Item Recommendation Techniques. Read more
2003 Natter, Martin, Mild, Andreas, Taudes, Alfred. 2003. Interaktive Produktkonzeptentwicklung mit DELI. Read more
2003 Taudes, Alfred, Mild, Andreas. 2003. Wie geht es weiter mit der IT-Industrie? Internet-Hype, Softwareplattformen und Realoptionen. Read more
2001 Mild, Andreas, Reutterer, Thomas. 2001. Collaborative Filtering Methods for Binary Market Basket Data Analysis. Read more

Working/Discussion Paper

2004 Natter, Martin, Mild, Andreas, Taudes, Alfred, Geberth, Christian, Haberl, Christian, Hubert, Matthias, Goldberger, Bernhard. 2004. Segmentbasierte Marketing- und Positionierungsanalysen mit Hilfe des Softwaretools DELI. Read more
2004 Natter, Martin, Mild, Andreas, Taudes, Alfred, Geberth, Christian, Christian, Haberl, Hubert, Matthias, Goldberger, Bernhard. 2004. Segmentbasierte Marketing- und Positionierungsanalysen mit Hilfe des Softwaretools WEBFRAGEBOGEN. Read more
2004 Natter, Martin, Mild, Andreas, Taudes, Alfred, Geberth, Christian, Christian, Haberl, Hubert, Mathhias, Goldberger, Bernhard. 2004. Segmentbasierte Marketing- und Positionierungsanalysen mit Hilfe des Softwaretools FRAGEBOGENDESIGNER. Read more
2002 Mild, Andreas, Reutterer, Thomas. 2002. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Read more
2002 Buchta, Christian, Meyer, David, Mild, Andreas, Pfister, Alexander, Taudes, Alfred. 2002. The Emergence of Disruption. Read more
2001 Mild, Andreas, Natter, Martin. 2001. A Critical View on Recommender Systems. Read more
2000 Feurstein, Markus, Natter, Martin, Mild, Andreas, Taudes, Alfred. 2000. Incentives to Cooperate in New Product Development. Read more
2000 Mild, Andreas, Natter, Martin. 2000. Produktionslogistik. Read more
1999 Mild, Andreas, Natter, Martin, Feurstein, Markus, Taudes, Alfred. 1999. New Product Development in the Artificial Factory. Read more
1999 Taudes, Alfred, Feurstein, Markus, Mild, Andreas. 1999. How Option Thinking can Improve Software Platform Decisions. Read more

Habilitation

2003 Mild, Andreas. 2003. Neuproduktentwicklungsmanagement. Read more

Book (monograph)

2002 Feurstein, Markus, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2002. Quantitative Models of Learning Organizations. Read more
2001 Mild, Andreas. 2001. New Product Development Using Adaptive Neural Agents in an Artificial Factory: A virtual Experiment. Read more

Research report, expert opinion

2002 Bach, Heinz, Weber, Andreas, Mild, Andreas, Natter, Martin. 2002. Optimierungspotentiale in der Entsorgungslogistik. Read more

Doctoral thesis

2000 Mild, Andreas. 2000. New Product Development using Adaptive Neural Agents in an Artificial Factory: A virtual Experiment. Read more

Diploma thesis

1997 Mild, Andreas. 1997. Geschäftsprozesse im Projektmanagement : eine Fallstudie bei der Alcatel Austria AG. Read more