Antea Gambicorti is an Assistant Professor at the Institute for Marketing Management at WU Vienna. She received her PhD in Management, with a focus on Marketing and Consumer Behavior, from the University of Pisa (Italy) in 2024. During her doctoral studies, she was a visiting PhD student at the Cornell SC Johnson College of Business (New York) and at WU Vienna.

From 2024 to February 2026, she was a Postdoctoral Researcher at the University of Salento, where she worked on a funded PRIN 2022 project (Research Projects of National Interest) examining aging, environmental sustainability, and online social engagement.

In her research, Antea is interested in studying marketplace phenomena related to feelings of connection, groundedness, well-being, and aging. In particular, she examines (a) whether feeling connected, to other people, places, or the past, can positively influence consumers’ preferences, (b) how connection can foster feelings of groundedness and well-being, and (c) the impact of aging on consumer behavior, especially in relation to promoting healthy aging decisions. Methodologically, she primarily employs experimental research methods, while also conducting mixed-methods research that integrates qualitative approaches.

At WU Vienna, she teaches the course Managing Strong Brands and the course Marketing Research Methods.

Publications:

• Gambicorti Antea, Alessandro M. Peluso, and Giovanni Pino (2025) “Age-related effects on eWOM persuasion”, Journal of Interactive Marketing, 0(0), https://doi.org/10.1177/10949968251380114  

• Gambicorti Antea (2025) “Meanings and values of the craft market: An integrated perspective through service‐dominant logic,” International Journal of Management Reviews, https://doi.org/10.1111/ijmr.12402