Blick in das LC Gebäude

Institute for Marketing ManagementRSS

"The purpose of the business is to create and keep a customer" (Peter Drucker). Yet how does one win and retain customers? We at the Institute of Marketing Management enthusiastically confront these and other similar questions every day. In both our research and teaching, we seek to achieve an optimal balance between academic rigor and relevance and proactively pursue exchange and collaboration with the foremost marketing experts and practitioners.

Our goal is to generate cuttinge-edge marketing knowledge of the highest standards and convey it in the lecture hall in an engaging manner.

Research in Pictures

Eichinger, Isabel, Schreier, Martin, and van Osselaer, Stijn M.J. (2022). Connecting to Place, People, and Past: How Products Make Us Feel Grounded. Journal of Marketing, 86 (4), 1-16.


Group picture: Marketing Consulting Project

Abschlusspräsentation des Kurses Marketing Consulting Projekt – hoch hinaus mit dem Kooperationspartner Raiffeisen

Am 24.01.2023 fand im 14ten Stock in den spektakulären Sky Conference Räumen der im Raiffeisen Bank International AG die Abschlusspräsentation der Lehrveranstaltung „Marketing Consulting Projekt“…

Wolfgang Denzel Autohaus AG

„Wenn Auto, dann Denzel!“

Michael GINDL und Philipp RESCH sind beide, WU Absolventen und bei einem der 100 Top Unternehmen in Österreich - der Wolfgang Denzel Autohaus AG - verantwortlich für Marketing und Vertrieb.  Wir…

Deborah Small, Yale University (US)

Research Talk by Deborah Small, Yale University (US)

We had the pleasure of welcoming Professor Deborah Small from Yale School of Management as part of our Research Seminar Series. Deborah Small is a prolific researcher with very interesting articles in…

Barbara Enzinger

Praxisfallstudie B2B-Marketing – Wienerberger

Barbara Enzinger, WU Absolventin und seit vielen Jahren Internal Communication Manager und ehem. Head of Marketing and Communications, Wienerberger AG war in diesem Semester wieder live an der WU zu…

Ulrike Kaiser

Applying for the MSc Marketing (Autumn 2023)

In case you’ve missed the WU Master’s Day on 6th December, you can watch the presentation of the MSc Marketing by the Academic Director Ulrike Kaiser on the YouTube channel @wuvienna: WU Master's Day…

Slide SBWL

Are you interested in our marketing specialization? (SBWL)

Here you can find the SBWL Marketing presentation slides with all the relevant information to help get you started on your path (including information on registration, entry requirements, and exam…