We welcome students who want to write their bachelor’s thesis with us. The range of potential thesis projects spans from purely conceptual, to empirical and to collaboration projects with practitioners.

New topics will be announced between January 12 and 25, 2026. Please note that there will only be a limited number of spots available and that it is not possible to apply for a bachelor's thesis outside this period.

Requirements for supervision

Before starting your bachelor thesis, we recommend completing the courses: Course 1, Course 3 and “Scientific Writing” (“Grundlagen wissenschaftlichen Arbeitens”). If several students apply, priority will be given to those enrolled in our specialization.

How can you apply?

Please download the file “Application form" (German) "Application form" (English), fill in the requested information and send it via email to the specified supervisor and cc to mcore@wu.ac.at.

Please also refer to the Department of Marketing's specific guideline for bachelor’s thesis and the style sheet:

https://www.wu.ac.at/en/marketing/teaching/bachelor thesis

https://www.wu.ac.at/marketing/lehre/bachelorarbeit

WU’s general information on writing your bachelor’s thesis can be found here.