Over the past weeks, our Marketing Insights students immersed themselves in the world of hair care - interviewing hairdressers, hosting focus groups with bearded consumers, and analysing brand positioning and communication of hair care brands.

Their mission? To dive deep into five real-world case studies on Henkel's brands, Schwarzkopf Professional, Statement, and Bonacure, and transform insights into actionable recommendations.

Yesterday marked the grand finale: after an exciting factory tour, students presented their results at Henkel's headquarters. The feedback from Henkel executives Verena Hengge and Bianca Kroupa was thoughtful, encouraging, and grounded in real-world perspective.

A big thank you to Henkel for opening your doors (and minds) to the next generation of marketers. And a special thank you to Melanie Zach for organising the visit and for the long-standing partnership that makes this collaboration possible.