FAQ

• MSc. Marketing

  • Global Marketing Strategy

  • Qualitative Insights

  • Marketing Study Project

• MiMM. CEMS

  • Global Marketing Management

• The GMAT is obligatory for all applicants, except for WU graduates. A valid test result must be submitted at the time of the application and WU must be selected as a Score Report Recipient in order for us to verify your test score. 

• The average GMAT score of accepted applicants is 600. Applicants with a score below 500 are rejected automatically.

• There are no waivers or exemptions to this requirement, regardless of the work experience and/or educational background of the applicant. 

• All students are obliged to pay the membership dues for the Austrian National Union of Students (ÖH) when re-registering in the porgram every semester (€ 25.20).

• The standard tuition fee is € 363.36 per semester. The tuition fee for Non-EU and Non-EEA Citizens is € 726.72 per semester.

• However, a permanent or temporary tuition fee waiver applies for certain groups of students under certain conditions. You can find detailed information here.

• The MSc Marketing at WU is a two-year, full-time, and on campus program. Working in the 1st year is not recommended due to the intense courses with dense schedule.

• Experience has shown that with good time-management skills, it is possile for some students to combine working 10h/week with studying in our program. However, that may come at the expense of your free time and social life.

• To gain work experience during your studies in our program we recommend you opt for summer internships, part-time working student positions, tutor or research assistant positions at WU, and a part-time inernship / traineeship / regular work position in the 4th semester when the classes usually have a blocked format.

• Our application requirements state that a relevant bachelor's degree of 180 ECTS with 45 ECTS in the field of business administration must be completed.

• It is not necessary to have completed the relevant bachelor's degree program at the time of the application. The proof of completion of your degree program is required only for the actual enrollment once you are accepted into our master.

• A pre-evaluation of the application documents by WU is not possible. For clarifications, please contact WU’s Admissions Office.

• To apply for our program please use the application tool.

• Every year the applications for the following intake open on September 1st and there are 3 application deadlines: October 8th, January 8th, and March 8th.

• The MSc Marketing program starts at the end of every September with a new cohort of 90 students. Joining in a later semester is not possible.

You need to submit the following documents with your appplication:

• Degree certificate(s): Official transcripts + Diploma supplement (or another confirmation issued by your university stating the legally required duration of the program and the number of ECTS credits or credits or weekly hours required for the completion of the program)

• WU graduates: GPA (1.0-2.5) + letter of recommendation

• Graduates from other universities: Valid GMAT exam with a score of ≥ 500 or GMAT Focus ≥ 495 (don't forget to select WU as Score Report Recipient)

• Proof of English proficiency (level C1)

• Motivation letter (max. 3200 characters; not required as an upload but to be prepared in advance and entered into the online application form)

• Curriculum vitae

• Passport (only the page with your personal information)

• Recommendations from former internships or jobs (if available)

Please note that we cannot offer you a pre-evaluation of your application documents.

• Students can apply for an exchange semester at one of the universities from WU's wide network of 140 partner universities. About 50% of our students choose to complete a semester abroad in place of the electives in the 3rd semester.

• If you are looking for a longer experience abroad, we also have a Double Degree program with Bocconi in Milan, Italy, which takes place during the whole second year.

• The applications take place in the 1st semester. During the kick-off course for our program, we hold a special Study Abroad info session where we provide all the relevant information and details.