Welcome to the Institute for International Marketing Management (IMM). Members of IMM are intent on maintaining strict academic standards in all our activities without sacrificing practical relevance. Our mission is based on the following three pillars:
Our Institute focuses on creating and sharing knowledge in the field of International Marketing Management. To this end, we strive to generate high quality research and publish our research outcomes in highly respected journals read by leading scholars and senior executives.
2. International Agenda
IMM's research and teaching activities aim to promote the spirit of internationalization. Our educational approaches highlight issues in international marketing, such as cultural differences and cross-national practices. In this respect, students should expect to benefit from our faculty’s international expertise, as well as to encounter renowned guest professors from overseas universities.
3. Corporate Involvement
We aim to collaborate with industry and commerce through joint projects and the involvement of managers as guest speakers.
Professor Bodo B. Schlegelmilch Receives AMA Lifetime Achievement Award for Higher Education
We are delighted to announce that the American Marketing Association has conferred this year’s Lifetime Achievement Award for Higher Education upon our Head of Institute, Professor Bodo B. Schlegelmilch.