Außenansicht des D2 Gebäudes

About IMM

The Institute for International Marketing Management (IMM) focuses on creating and sharing knowledge in the field of international marketing management. To this end, we strive to publish our research in highly respected journals read by leading scholars and senior executives, and seek to use innovative teaching approaches that involve case studies, simulations and real-life cases. We are intent on maintaining strict academic standards in all our activities without sacrificing practical relevance. The members of IMM are proud of their numerous achievements, including the following:

  • Contributions in highly respected publications (e.g. Journal of International Business Studies, Strategic Management Journal, Journal of International Marketing, Journal of the Academy of Marketing Science, Journal of World Business)

  • Editorships: Journal of International Marketing

  • Great appeal for distinguished guest professors and renowned practitioners to work with members of IMM

  • International teaching and research awards

  • Joint seminars held with renowned companies such as Boston Consulting Group, Reuters or Accenture

  • Regular invitations to teach at some of the most prestigious business schools and multinational companies around the world (e.g. University of Minneasota, USA; Thammasat University, Thailand; Sun Yat-Sen, China)

  • Active involvement in Programs offered by the WU Executive Academy (

For more information on our team members, please click here.

If you would like to contact us, please come and see us at the Institute, either during opening hours or faculty office hours, or arrange an appointment by email.