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Service Marketing and TourismRSS

Welcome to the Institute for Service Marketing and Tourism web site!

Our research and teaching activities focus on marketing management in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This offers tremendous opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary with links to statistics, economics, psychology, and information systems. We use modern statistical and marketing science methods to develop and to apply marketing models for managerial decision support. To serve the needs of our industry partners and policy makers, we balance basic and applied research.

Our students are seeking research-driven course content and wish to acquire skills in marketing research, business analytics, and decision making. We offer practice-oriented and experiential teaching formats to entable students to translate their skills into the design of effective marketing programs.

Our recent research visualized

(c) Lana Lauren


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Our insititute successfully presented at EMAC 2021

Our institute paticipated in the EMAC 2021 Annual Conference. Members of our institute gave 4 successful presentations on state of the art quantitative marketing research: Kremslehner, Konstantin:…


GfK --- Data Driven Marketing Solutions

Vielen Dank an Zuzana Kienast und Christina Tönniges für die Einblicke in die von der GfK angebotenen Consumer Panel und Marketing Services. Es ist spannend zu beobachten wie sich die GfK mit der…

Harald Trautsch

Marketing Automation mit Dolphin's Insurance Telematics

WU-Alumnus Harald Trautsch, Co-Founder und CEO bei Dolphin Technologies und Serial Entrepreneur, hat uns heute spannende Einblicke gewährt, wie Versicherer mit innovativen Telematik-Lösungen…

Andreas Hladky

PwC's Andreas Hladky über CX Management

Wir danken sehr herzlich Andreas Hladky, Partner und Leiter Digital Consulting bei PwC Austria, für seine Perspektiven auf die Herausforderungen eines kundenzentrierten Managements. Wir haben gelernt,…