Seitlicher Blick auf das D2 Gebäude.

Service Marketing and TourismRSS

Welcome to the Institute for Service Marketing and Tourism web site!

Our research and teaching activities focus on marketing management in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This offers tremendous opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary with links to statistics, economics, psychology, and information systems. We use modern statistical and marketing science methods to develop and to apply marketing models for managerial decision support. To serve the needs of our industry partners and policy makers, we balance basic and applied research.

Our students are seeking research-driven course content and wish to acquire skills in marketing research, business analytics, and decision making. We offer practice-oriented and experiential teaching formats to entable students to translate their skills into the design of effective marketing programs.

Our recent research visualized

(c) Lana Lauren


WU Logo als Fallback Bild für News Artikel.

Forschungsprojekt der Studierenden am Deck 50 des Naturhistorischen Museum Wien

Studierende des Kurses "Touristic Project Seminar" von Hr. Dr. Wolfgang Sovis in der SBWL Service und Digital Marketing untersuchten das brandneue „Deck 50“,  einer offenen Innovations- und…

WU Logo als Fallback Bild für News Artikel.

Öffnungszeiten in den Sommerferien 2021

Wir wünschen allen Studierenden und Mitarbeiter/innen schöne Sommertage und erholsame Ferien!Bitte beachten Sie: In der Zeit von 28. Juni 2021 bis 30. September 2021 ist unser Institutssekretariat…

WU Logo als Fallback Bild für News Artikel.

Our insititute successfully presented at EMAC 2021

Our institute paticipated in the EMAC 2021 Annual Conference. Members of our institute gave 4 successful presentations on state of the art quantitative marketing research: Kremslehner, Konstantin:…