Andreas Mild
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Associate Professor
Deputy Head of Institute
WU (Vienna University of Economics and Business)
Department of Information Systems and Operations Management
Institute for Production Management
Building D2, Entrance C, 3rd Floor
Welthandelsplatz 1, 1020 Vienna, Austria
Email: andreas.mild(at)wu.ac.at
Phone: +43-1-31336/5628
Fax: +43-1-31336/90 5628
Background
Andreas Mild holds a doctoral and an habilitation degree in Social Science and Economics from WU Vienna, Austria. His research interests include quantitative models in marketing and new product development, applications of forecasting methods and decision support systems in the field of revenue management and new product development. Recent research includes the application of prediction markets in retailing and peer to peer finance.
Teaching activities
His teaching activities include retail marketing, new product development, business simulation and research seminars in supply chain management. Within the framework of international exchange, Andreas Mild has been teaching on the graduate and postgraduate level in Frankfurt, Germany, Istanbul, Turkey, Bangkok, Thailand, Hanoi, Vietnam and Sydney, Australia.
Research Interests
New product development
Marketing models
Revenue management
Lectures at WU
Andreas Mild
Journal article
| 2020 | Waitz, Martin, Mild, Andreas. 2020. Comparing trading behaviour and profit composition in prediction markets. Mehr erfahren |
| 2019 | Fikar, Christian, Mild, Andreas, Waitz, Martin. 2019. Facilitating consumer preferences and product shelf life data in the design of e-grocery deliveries. Mehr erfahren |
| 2017 | Sudharshan, Devanathan, Mild, Andreas. 2017. Changes in Customer preference heterogeneity patterns: A Simulation Study. Mehr erfahren |
| 2015 | Mild, Andreas, Wöckl, Jürgen, Waitz, Martin. 2015. How low can you go? - Overcoming lender inability to set proper interest rates on unsecured peer-to-peer lending markets. Mehr erfahren |
| 2013 | Chakravarty, Amiya, Mild, Andreas, Taudes, Alfred. 2013. Bundling decisions in supply chains. Mehr erfahren |
| 2013 | Waitz, Martin, Mild, Andreas. 2013. Corporate prediction markets: a tool for predicting market shares. Mehr erfahren |
| 2012 | Schroll, Alexander, Mild, Andreas. 2012. A critical review of empirical research on open innovation adoption. Mehr erfahren |
| 2011 | Schroll, Alexander, Mild, Andreas. 2011. Open innovation modes and the role of internal R&D: An empirical study on open innovation adoption in Europe. Mehr erfahren |
| 2011 | Schroll, Alexander, Mild, Andreas. 2011. Determinants of open innovation: an empirical study on organisational, market, and human drivers of open innovation adoption across Europe. Mehr erfahren |
| 2009 | Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred, Wöckl, Jürgen. 2009. Retail Revenue Management. Mehr erfahren |
| 2009 | Natter, Martin, Reutterer, Thomas, Mild, Andreas. 2009. Dynamic Pricing Support Systems for DIY Retailers – A Case Study from Austria. Mehr erfahren |
| 2009 | Waitz, Martin, Mild, Andreas. 2009. Improving Forecasting Accuracy in Corporate Prediction Markets - A Case Study in the Austrian Mobile Communication Industry. Mehr erfahren |
| 2008 | Natter, Martin, Mild, Andreas, Wagner, Udo, Taudes, Alfred. 2008. Practice Prize Report: Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting and Positioning Tool. Mehr erfahren |
| 2007 | Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2007. An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing. Mehr erfahren |
| 2007 | Natter, Martin, Mild, Andreas, Wagner, Udo, Taudes, Alfred. 2007. Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungsund Positionierungstools. Mehr erfahren |
| 2006 | Mild, Andreas, Taudes, Alfred. 2006. An agent-based investigation into the new product development capability. Mehr erfahren |
| 2006 | Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2006. A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns. Mehr erfahren |
| 2006 | Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2006. Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- undWerbeplanung im DIY-Handel. Mehr erfahren |
| 2006 | Mild, Andreas, Taudes, Alfred. 2006. An agent-based investigation into the new product development capability. Mehr erfahren |
| 2005 | Natter, Martin, Mild, Andreas, Weber, Andreas, Bach, Heinz. 2005. Prognosemodelle für Altpapiersammelmengen mit Hilfe von Zeitreihenanalysen. Mehr erfahren |
| 2004 | Cilek, Peter, Janko, Wolfgang, Koch, Stefan, Mild, Andreas, Taudes, Alfred. 2004. A Hedonic Wage-Based Methodology for Evaluating the Benefits of IT-Investments in Public Sector Organisations. Mehr erfahren |
| 2004 | Bach, Heinz, Mild, Andreas, Natter, Martin, Weber, Andreas. 2004. Combining socio-demographic and logistic factors to explain the generation and collection of waste paper. Mehr erfahren |
| 2004 | Natter, Martin, Mild, Andreas, Taudes, Alfred. 2004. Web-based knowledge management in product concept development: the DELI approach. Mehr erfahren |
| 2003 | Buchta, Christian, Meyer, David, Mild, Andreas, Pfister, Alexander, Taudes, Alfred. 2003. Technological Efficiency and Organizational Inertia: A Model of the Emergence of Disruption. Mehr erfahren |
| 2003 | Mild, Andreas. 2003. Une approche de filtrage collaboratig mise au point pour prédire des achats intercatégories basée sur des paniers de données binaires. Mehr erfahren |
| 2003 | Mild, Andreas, Reutterer, Thomas. 2003. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Mehr erfahren |
| 2003 | Mild, Andreas, Natter, Martin, Taudes, Alfred. 2003. Der Wiener Strommarkt nach der Liberalisierung: Eine Analyse mit Hilfe eines simultanen Segmentierungs- und Mapping Ansatzes. Mehr erfahren |
| 2003 | Natter, Martin, Mild, Andreas. 2003. DELI: An interactive new product development tool for the analysis and evaluation of market research data. Mehr erfahren |
| 2002 | Natter, Martin, Weber, Andreas, Bach, Heinz, Mild, Andreas. 2002. A multivariate regression model for waste glass prediction. Mehr erfahren |
| 2002 | Mild, Andreas, Natter, Martin. 2002. Collaborative filtering or regression models for internet recommendation systems?. Mehr erfahren |
| 2001 | Natter, Martin, Mild, Andreas, Feurstein, Markus, Taudes, Alfred. 2001. The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process. Mehr erfahren |
| 2000 | Taudes, Alfred, Feurstein, Markus, Mild, Andreas. 2000. Options Analysis of Software Platform Decisions: A Case Study. Mehr erfahren |
Contribution to conference proceedings
| 2019 | Fikar, Christian, Mild, Andreas, Reiner, Gerald, Waitz, Martin. 2019. Integrated demand and shelf life-based inventory management to reduce food waste within e-grocery operations. Mehr erfahren |
| 2018 | Waitz, Martin, Mild, Andreas, Fikar, Christian. 2018. A Decision Support System for Efficient Last-Mile Distribution of Fresh Fruits and Vegetables as Part of E-Grocery Operations. Mehr erfahren |
| 2005 | Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. Mehr erfahren |
| 2003 | Mild, Andreas, Reutterer, Thomas. 2003. Analysis of cross-category and inter-temporal purchase relationships in market basket data. Mehr erfahren |
| 2003 | Natter, Martin, Mild, Andreas. 2003. DELI: An Interactive New Product Development and Targeting Tool. Mehr erfahren |
| 2003 | Buchta, Christian, Meyer, David, Mild, Andreas, Pfister, Alexander, Taudes, Alfred. 2003. The Emergence of Disruption. Mehr erfahren |
| 2002 | Weber, Andreas, Bach, Heinz, Mild, Andreas, Natter, Martin. 2002. How to enhance the organization of selective collection. Determining key factors for the evaluation of waste collection systems for household waste with regard to greenhouse gases and energy savings. Mehr erfahren |
| 2002 | Mild, Andreas. 2002. The Impact of the Knowledge Base on the Performance of Agents and Organizations. Mehr erfahren |
| 2002 | Mild, Andreas, Natter, Martin, Weber, Andreas, Bach, Heinz. 2002. A paper waste prediction model. Mehr erfahren |
| 2001 | Feurstein, Markus, Natter, Martin, Mild, Andreas, Taudes, Alfred. 2001. Incentives to Share Knowledge. Mehr erfahren |
| 2001 | Cilek, Peter, Janko, Wolfgang, Koch, Stefan, Mild, Andreas, Taudes, Alfred. 2001. The evaluation of IT-Investments in public sector organisations. Mehr erfahren |
| 2000 | Natter, Martin, Feurstein, Markus, Mild, Andreas, Taudes, Alfred. 2000. Learning in the Artificial Factor. Mehr erfahren |
| 1999 | Mild, Andreas, Prosser, Alexander. 1999. Reputation Effects Created by Electronic Commerce in Public Procurement. Mehr erfahren |
| 1999 | Taudes, Alfred, Natter, Martin, Feurstein, Markus, Mild, Andreas. 1999. Learning Marketing-Production Interaction. Mehr erfahren |
Chapter in edited volume
| 2018 | Waitz, Martin, Mild, Andreas, Fikar, Christian. 2018. A Decision Support System for Efficient Last-Mile Distribution of Fresh Fruits and Vegetables as Part of E-Grocery Operations. Mehr erfahren |
| 2012 | Tsiotsou, Rodoula, Mild, Andreas, Sudharshan, Devanathan. 2012. Social Interactions as Basis for Segmenting the Tourism Market. Mehr erfahren |
| 2006 | Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred, Wöckl, Jürgen. 2006. Retail Revenue Management. Mehr erfahren |
| 2005 | Buchta, Christian, Meyer, David, Mild, Andreas, Pfister, Alexander, Taudes, Alfred. 2005. Disruptive technologies: the threat and its defense. Mehr erfahren |
| 2004 | Reutterer, Thomas, Mild, Andreas. 2004. Analyzing Qualitative Data with Quantitative Methods? An Illustration Using Personalised Item Recommendation Techniques. Mehr erfahren |
| 2003 | Natter, Martin, Mild, Andreas, Taudes, Alfred. 2003. Interaktive Produktkonzeptentwicklung mit DELI. Mehr erfahren |
| 2003 | Taudes, Alfred, Mild, Andreas. 2003. Wie geht es weiter mit der IT-Industrie? Internet-Hype, Softwareplattformen und Realoptionen. Mehr erfahren |
| 2001 | Mild, Andreas, Reutterer, Thomas. 2001. Collaborative Filtering Methods for Binary Market Basket Data Analysis. Mehr erfahren |
Working/Discussion Paper
| 2004 | Natter, Martin, Mild, Andreas, Taudes, Alfred, Geberth, Christian, Haberl, Christian, Hubert, Matthias, Goldberger, Bernhard. 2004. Segmentbasierte Marketing- und Positionierungsanalysen mit Hilfe des Softwaretools DELI. Mehr erfahren |
| 2004 | Natter, Martin, Mild, Andreas, Taudes, Alfred, Geberth, Christian, Christian, Haberl, Hubert, Matthias, Goldberger, Bernhard. 2004. Segmentbasierte Marketing- und Positionierungsanalysen mit Hilfe des Softwaretools WEBFRAGEBOGEN. Mehr erfahren |
| 2004 | Natter, Martin, Mild, Andreas, Taudes, Alfred, Geberth, Christian, Christian, Haberl, Hubert, Mathhias, Goldberger, Bernhard. 2004. Segmentbasierte Marketing- und Positionierungsanalysen mit Hilfe des Softwaretools FRAGEBOGENDESIGNER. Mehr erfahren |
| 2002 | Mild, Andreas, Reutterer, Thomas. 2002. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Mehr erfahren |
| 2002 | Buchta, Christian, Meyer, David, Mild, Andreas, Pfister, Alexander, Taudes, Alfred. 2002. The Emergence of Disruption. Mehr erfahren |
| 2001 | Mild, Andreas, Natter, Martin. 2001. A Critical View on Recommender Systems. Mehr erfahren |
| 2000 | Feurstein, Markus, Natter, Martin, Mild, Andreas, Taudes, Alfred. 2000. Incentives to Cooperate in New Product Development. Mehr erfahren |
| 2000 | Mild, Andreas, Natter, Martin. 2000. Produktionslogistik. Mehr erfahren |
| 1999 | Mild, Andreas, Natter, Martin, Feurstein, Markus, Taudes, Alfred. 1999. New Product Development in the Artificial Factory. Mehr erfahren |
| 1999 | Taudes, Alfred, Feurstein, Markus, Mild, Andreas. 1999. How Option Thinking can Improve Software Platform Decisions. Mehr erfahren |
Habilitation
| 2003 | Mild, Andreas. 2003. Neuproduktentwicklungsmanagement. Mehr erfahren |
Book (monograph)
| 2002 | Feurstein, Markus, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2002. Quantitative Models of Learning Organizations. Mehr erfahren |
| 2001 | Mild, Andreas. 2001. New Product Development Using Adaptive Neural Agents in an Artificial Factory: A virtual Experiment. Mehr erfahren |
Research report, expert opinion
| 2002 | Bach, Heinz, Weber, Andreas, Mild, Andreas, Natter, Martin. 2002. Optimierungspotentiale in der Entsorgungslogistik. Mehr erfahren |
Doctoral thesis
| 2000 | Mild, Andreas. 2000. New Product Development using Adaptive Neural Agents in an Artificial Factory: A virtual Experiment. Mehr erfahren |
Diploma thesis
| 1997 | Mild, Andreas. 1997. Geschäftsprozesse im Projektmanagement : eine Fallstudie bei der Alcatel Austria AG. Mehr erfahren |