Master Program

The full-­time master's program in marke­ting offers you a prac­tice­-ori­ented educa­tion. It gives you the analy­tical and crea­tive skills to satisfy cust­omer needs.

Marke­ting is an extre­mely exciting field of study. Dramatic economic and tech­no­lo­gical deve­lop­ments have changed the way we obtain infor­ma­tion, make deci­sions, and interact with each other as well as with compa­nies. The MSc Program offered by WU's Marke­ting Faculty aims to prepare students for this chal­len­ging envi­ron­ment by offe­ring a rich set of firs­t-­rate courses with many expe­ri­en­tial and projec­t-­based teaching elements.

PD. Dr. Christina Holweg, Academic Director of the MSc Program