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Institute for Interactive Marketing & Social Media (IMSM)RSS

The Insti­tute for Inter­ac­tive Marke­ting & Social Media (IMSM) would like to welcome you!

Our rese­arch is located at the inter­face of marke­ting, infor­ma­tion systems, and data science and focuses on radi­cally new tech­no­lo­gies in marke­ting. For instance, some of the projects deal with one of the most fasci­na­ting compa­nies of our times, Google, and its revenue model, search engine adver­ti­sing.

In addi­tion, our current rese­arch focuses on real-­time bidding and program­matic buying, which enable auto­mated trading of adver­ti­sing impres­sions via adver­ti­sing exch­anges (similar to finan­cial stock markets)—a really new and fun field to work in (with lots of big data)!

Another exciting field of rese­arch we are concerned with is media industry marke­ting. Infor­ma­tion tech­no­logy is radi­cally chan­ging the ways in which media markets func­tion by enab­ling new busi­ness models (e.g., strea­m­in­g-­ser­vices like Spotify) and alte­ring consumer prefe­rences. In our rese­arch, we inves­ti­gate how new tech­no­lo­gies impact consumer and firm beha­vior on media markets, such as the markets for music and movies.

We always aim to help compa­nies make better marke­ting deci­sions and there­fore build upon exten­sive industry colla­bo­ra­tions.

Aktuelle InformationenRSS

offene Stelle im Bereich Marketing

Infi­nity – Inno­va­tive Projects GmbH sucht eine/n Mitar­beiter/in im Bereich  Marke­ting!Nähere Infor­ma­tionen findet ihr hier.

offene Stelle: Teaching and Research Associate

The Insti­tute for Inter­ac­tive Marke­ting and Social Media at WU Wien, led by Professor Nadia Abou Nabout , is inviting appli­ca­tions for a posi­tion as a teaching and rese­arch asso­ciate star­ting in...

offene Stelle: 20 hours/week eAssistant position

The Insti­tute for Inter­ac­tive Marke­ting & Social Media (IMSM) under the leadership of Prof. Dr. Nadia Abou Nabout is currently inviting appli­ca­tions for a 20 hours/week eAssis­tant posi­tion (flexible...