Ausschnitt eines Glasdachs des LC Gebäude

MSc Marketing

MSc Marketing
Turn your passion into a career

Do you want to use your creativity to create value for business and society? This practice-based marketing program gives you the analytical and creative skills you need to develop innovative marketing concepts and relevant business solutions.

More information about the MSc program in Marketing offered by the Department of Marketing is available here

IMSM offers various courses in this program: For instance, we teach the core course on Digital Marketing in the first semester, and offer many digital marketing-related electives, such as Social Media Management, Marketing Automation, etc. in the third semester. In addition, we are involved in the Marketing Study Project in the third semester that accompanies your master thesis. 

If you are interested to learn more about what it’s like to write your master thesis with us, you can find more information below.