Have an idea, but wondering if it will truly spark interest? The smartest next step isn't building a product - it's validating the idea. In this hands-on workshop, you'll learn how to use AI-powered tools to build a professional landing page that tests interest, gathers feedback, and shows you if your idea has traction, all without writing a single line of code.

Agenda

• Why Validation Matters: Avoid building something nobody wants

• Landing Pages as a Tool: From ideas to measurable signals

• AI in Action: Tools that design, write, and optimize for you

• Hands-On Build: Create your own validation-focused landing page

• Test & Iterate: Collect sign-ups, feedback, and data to refine your idea

Goals & Learnings

• Understanding validation as the first step in entrepreneurship.

• Using landing pages as a practical tool to test real audience interest.

• Applying AI to speed up design, copy, and launch.

• Measuring traction through data (sign-ups, clicks, feedback).

• Making smarter decisions about whether to pivot, persevere, or park your idea.

Place & Time

• 20.11.2025 from 15:00 - 18:00

• Where: Seminar room AE U1 - 4, Karlsplatz 13, 1040 Vienna (TU Wien main building)

Additional Information

• This workshop will be held in English and is organized in cooperation with TU Wien Innovation Incubation Center.

Trainer

Julian Netzer is a serial founder and CEO of kula, a no-code & AI startup incubated at TU Wien's i²c Innovation Incubation Center. With a clear vision to make app development more accessible, he is part of the Sigma Squared Society, a global community of the world's most ambitious founders under 26. His appearance on 2 Minuten 2 Millionen (Austria's leading startup show) drew strong investor interest, helping kula secure over €500K in funding. Building on years of experience in startups and open innovation, Julian is passionate about saving other founders years of struggle by showing them how to validate ideas quickly and turn them into impactful solutions.