Institute for Retailing & Marketing
...from the Institute for Retailing and Marketing in the Austrian economy!
The Institute’s graduates have a good general understanding of the foundations of retail marketing, are able to critically analyse retail-related issues, are team players and are in touch with the practical realities of the field.
Hands on Institute
Focus on real-world problems and practical application of knowledge!
Research projects deal with specific problems and questions facing industrial and retail enterprises. The 'Praxisdialog' lecture series illustrates our emphasis on practical application of knowledge.