Blick in das LC Gebäude

Institute for Retailing & Data Science (R&DS)RSS

Screenshot of our online group picture, of our twelve employees in our last online group gathering

our research visualized

Wlömert, Nils, Papies, Dominik (2019). International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. (link)

News

[Translate to English:] Prof. Wlömert im Audimax an der WU

Back to University! Entry Exam for the Retail & Marketing Specialization

Luckily, our entry exam for our specialization could take place in person this semester – but with some digital support. From scanning the “3G rule” via phones to registering the seating positions via…

[Translate to English:] vlnr Daniel Winkler, Nils Wlömert und Pascal Güntürkün beim laufen

20th Vienna Business Run

Our team “Jogify” participated at the 20th Vienna Business run on the 2nd of September. We have reached the 10th fastest time of all WU Teams – a successful start into the new semester!

[Translate to English:] Fabian Nindl, Cordula Cerha und Christina Holweg bei der CERR 2021 in Sophia Antipolis

CERR 2021 at Sophia Antipolis

The sixth edition of CERR (Colloquium on European Research in Retailing) was held on campus of SKEMA Business School in Sophia Antipolis in the south of France this week. Professor Xavier Brusset and…

[Translate to English:] Logo zum A1 Podcast

Guest on the A1 Podcast #ConnectLife

The most recent episode of #ConnectLife – a podcast by the telco A1 – focuses on customer centricity and customer loyalty. With her guests Natascha Kantauer-Gansch, Chief Customer Officer Consumer at…

Screenshot of a presentation with the background in beige, showing the words: WU/Praxisdialog – Chancen der Digitalen Disruption in der Verlagswelt

Digital Natives and the World of Reading

This semester our retail marketing consulting project revolved around the topic of reading and books. Our semester partner, the Main Association of Austrian Book Trade, wanted to check the relevance…

[Translate to English:] Fabian Nindl

Sports & Marketing - Interview with Dr. Fabian Nindl

Interview with Dr. Fabian Nindl (WU Magazin 2/2021) Sports as lifestyle: which role does sport play for the people? After my competitive basketball career, I jumped into the research of sports…

[Translate to English:] Startfolie des Vortrages

Digital Disruption in the Publishing Industry

In our last expert talk of the summer term 2021, we had the pleasure to invite Martin Kneschaurek, publishing director for Print & E-Paper at the newspaper “Der Standard”, as a guest lecturer. In his…

Screenshot of a Zoom call with 6 people that have a discussion

Podium discussion at MCÖ about retail promotions

The Marketing Club Austria (MCÖ) hosted a virtual club meeting on May 17th. After keynotes by Christina Tönniges und Amata Ring (GfK) and Wilhelm Asmus (Target) a discussion was held on the pros and…

[Translate to English:] retail und data science Team

Presentation of our specialisation Retailing and Marketing

At the ÖH SBWL presentation day we had the opportunity to present our specialisation in Retailing and Marketing. Our program focuses on expertise in retail marketing, retail research, and data-driven…

Blue logo of the Efficient Consumer Response Austria

Certified ECR Manager Course

In cooperation with the Institute for Retailing & Data Science (R&DS), the training course to become a certified ECR Manager is yet again offered. In only four days, renowned research and industry…