Christina Holweg

She completed her master’s degree in business administration from the University of Graz (Austria) and extended her studies at New York University (USA) and Universidad de Salamanca (Spain). She received her doctorate in retailing and marketing from WU Vienna University of Economics and Business. Before her academic career, Christina was head of Procter & Gamble’s marketing department for paper products in Austria and Switzerland. Among her functions in key account management, she was responsible for the REWE Group, including the introduction of new products and the implementation of category management projects. Christina has been an active member of the Austrian ECR (Efficient Consumer Response) Group since 1998 and has been in charge of coordinating the Austrian ECR Academic Partnership Award since 2009. She teaches a post-graduate course in category management and consumer research. Her dissertation was awarded the distinction “outstanding” by the ECR Academic Partnership in 2008. She received the WU Innovative Teaching Award in 2005 and the Austrian Sales Promotion Prize in silver for an ECR project in 2001.

• Retailing

• Brand Management und Key Account Management (FMCG)

• ECR und Category Management

• Alternative retail formats and social supermarkets

• Food waste in retailing

• Shopping behaviour and impoverished consumers

• Teller, Christoph, Holweg, Christina, Reiner, Gerald, Kotzab, Herbert (2018). Retail store operations and food waste. In: Journal of cleaner Production, Vol 185, 981-997. doi.org/10.1016/j.jclepro.2018.02.280

• Holweg, Christina, Eva Lienbacher (2016). Investigations from a retailing perspective in selected European countries. ISBN 978-3-200-04756-3, Eigenverlag

• Holweg, Christina, Teller, Christoph, Kotzab, Herbert (2016). Unsaleable Grocery Products, their Residual Value and Instore Logistics. In: International Journal of Physical Distribution & Logistics Management doi.org/10.1108/IJPDLM-11-2014-0285

• Gruber, Verena, Holweg, Christina, Teller, Christoph (2016). What A Waste! Exploring the Human Reality of Food Waste from a Store Manager’s Perspective. Journal of Public Policy Marketing, Spring, 3-5. doi.org/10.1509/jppm.14.095

• Teller, Christoph, Kotzab, Herbert, Grant, David, Holweg, Christina (2015). The Importance of Key Supplier Relationship Management in Supply Chains. International Journal of Retail & Distribution Management, Vol. 44 lss 2, 109-123. DOI: 10.1108/IJRDM-05-2015-0072

• Lienbacher, E., Metzler, A., Holweg, C. (2016). Sozialmärkte als innovatives Beispiel für gelebte CSR im Lebensmittelhandel. Willers, C. (Hrsg.). Management-Reihe Corporate Social Responsibility. CSR und Lebensmittelwirtschaft, Springer Gabler.

• Teller, Christoph, Holweg, Christina, Kotzab, Herbert (2015). Stores, Edible Food Waste, and Social Redistribution. In: A Stakeholder Approach to Managing Food, Eds.: Lindgreen, Adam, Hingley, Martin, Angell, Rob, Memery, Juliet, Vanhamme Joelle, in print, Gower Publishing: Farnham.

• Gruber, Verena, Holweg, Christina, Teller, Christoph  (2014). Foodwaste in Grocery Stores – an Untapped CSR Potential in the Retail and Wholesale Sector. In: Proceedings of the Colloquium on European Research in Retailing 2014. Ed.: Kotzab, Herbert. Bremen: University of Bremen, pp. 86-90.

• Holweg, Christina (2012). When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. In: Marketing to Citizens. Going beyond Customers and Consumers, Ed. EMAC, 443-443. Lissabon

• Holweg, Christina, Lienbacher, Eva (2011). Social Marketing Innovation: New Thinking in Retailing. In: Journal of Nonprofit & Public Sector Marketing, 23 (1): 1 - 20.

• Holweg, Christina, Lienbacher, Eva (2011). Social Supermarkets: A New Challenge in Supply Chain Management and Sustainability. In: Supply Chain Forum: An International Journal. 11(4): 50-59.

• Holweg, Christina, Schnedlitz Peter, Teller Christoph (2009). The drivers of consumer value in the ECR Category Management model. In: The International Review of Retail, Distribution and Consumer Research. Vol. 19, No. 3, July 2009, 199-218.

• Holweg, Christina (2009). Consumer Value im Category Management-Modell nach ECR - kritische Diskussion und empirische Evaluierung. Gabler Wirtschaftsverlag: Wiesbaden, Germany. Publikations- und Vortragsliste

 

• The Role of Marketing in a Knowledge-Based Society

• Marketing Metrics and Performance Measurement

• Retail and Sales Management

• Controlling and Key Account Management

• Case studies in Retailing

• ECR- Manager

• University of Stirling (Scotland), Institute for Retail Studies (July 2011)

• University of Surrey (England), Institute for Retailing & Marketing (September 2011)

• Award for special research achievements (2019 WU)  

• Award for special research achievements (2016 WU)  

• Award for special research achievements (2015 WU)  

• ECR Academic Partnership Award 2008 (outstanding)

• Award for innovative teaching at WU-Vienna 2005 (gold)

• Austrian Sales Promotion Award (silver)

 

• HOFER4EXCELLENCE - Wie man gute Entscheidungen trifft (die Presse, 24. Mai 2019)

• Mopro: Sorgen und Chancen! (Regal, März 2019)

• Waste im Handel - es geht nur gemeinsam! (Regal, Juli 2018)

• Eine zweite Chance auch für die Waschmaschine (die Presse, 16. Juni 2018)

• Superleader gesucht: Menschen, die bewegen (die Presse, 12. Mai 2018)

• H&M im House of Lords, (April 6, 2017)

• Almedalen Week - opening of the first social supermarket in Sweden (July 1, 2015)

• Social Supermarkets A 'Win-Win-Win! For Europe's Poor (December 12, 2013)

• 'If I shop here I've got money for gas': inside the UK's first social supermarket (The Guardian, December 9, 2013)

• Hr. Hensel, wie geht's der Rewe? (Regal, June 2013)

• Soziale Nachhaltigkeit im Forschungsfokus (WU Magazin, Ausgabe 2, June 2010)

• Integration statt Ausgrenzung (Die Handelszeitung, November 13, 2009)

• Zweite Chance für Lebensmittel (Medianet, November 2009)

• Quantensprung vom Shopper- zum Consumer-Value-Marketing (Key Account, October 2008)

• Ausstieg zum Lernen (Wirtschaftsblatt, April 2005)

 

• REGAL Fach-Forum Molkereiprodukte - Salzburg (March 2019)

• REGAL Fach-Forum Molkereiprodukte - Salzburg (March 2017)

• Branchentreff - Wien (June 2015)

• 60 Jahre Peter Schnedlitz - Wien (October 2014)

• Branchentreff - Wien (June 2013)

• REGAL Fach-Forum Molkereiprodukte - Salzburg (March 2012)

• REGAL Fach-Forum Molkereiprodukte - Salzburg (February 2011)

• WKO Handelstag - Grafenegg 2009

• WU Competence Day 2006