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Institute for Retailing & Data Science (RDS)RSS

Teamfoto 2022

our research visualized

Wlömert, Nils, Papies, Dominik (2019). International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. (link)


Christina Holweg, a standing woman with moderator cards in her hand in a recording studio. The background shows the words: Regal and Fachforum Molkereiprodukte.

Expert Forum for Dairy products – digital!

Congratulations to the trade magazine Regal for the successful first digital expert forum on dairy products 2021! Industry experts discussed the latest topics such as nutrition trends, innovative milk…

[Translate to English:] Studierende bei der Abholung der Goodie-Bags

Collaboration with Maresi

We are delighted that the end of our last collaboration with Maresi already marks the beginning of our next exciting collaborations with the brand. As a reward for the great project results, students…

[Translate to English:] WU Awards

WU Awards 2020

This year the Department for Marketing has been granted again WU Awards for excellent research performance. Amongst others, Nils Wlömert has received an award for his publication that analyzed the…

[Translate to English:] Logo Inzersdorfer

Final presentation of our Gen Z positioning project for Inzersdorfer

After a semester of gathering information and analyzing the brand Inzersdorfer, our students could finally present their results to our client. Based on an online survey with 765 participants, the…

[Translate to English:] Vorstellung der SBWL Handel und Marketing

Presentation of the specialization Retailing & Marketing: We are looking forward to your application!

At the ÖH SBWL presentation day, we introduced our specialization program of Retailing & Marketing last week. If you are looking for a specialization that focuses on both hands-on practice and…

[Translate to English:] Teambild

First meeting of our Institute in 2021

Due to Covid-19, we held our first meeting of the institute virtually. Topics of discussion were the institute’s reorientation under the head of Nils Wlömert, the extension of the teaching program of…

[Translate to English:] Portrait Nils Wlömert

Nils Wlömert as new head of the Institute

As of January 1st, 2021, Nils Wlömert took up the professorship for Retailing & Data Science at the Department of Marketing. He will be the new head of the Institute for Retailing & Marketing,…