Blick in das LC Gebäude

Institute for Retailing & Data Science (RDS)RSS

Teamfoto 2022

our research visualized

Wlömert, Nils, Papies, Dominik (2019). International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. (link)


[Translate to English:] Lukner_klein

Experttalk with Walter H. Lukner, Payback

Experttalk with Payback This week's Praxisdialog with Walter Lukner, Managing Director of Payback Austria, was all about customer loyalty. The company, which expanded from Germany to Austria in 2018,…

[Translate to English:] Hendrik de Jong

Experttalk with Hendrik de Jong, Mars Austria

Kick-off of the ice cream season in a practical dialogue In an early summer practical dialogue this week, Hendrik de Jong, Managing Director at Mars Austria, gave us an insight into the opportunities…

[Translate to English:] SBWL_Bild

SBWL Presentation

At the SBWL presentation of the ÖH, we had the opportunity to present our SBWL Retail and Marketing again this semester. Our programme offers students an insight into retail marketing and retail…

[Translate to English:] L'Oréal

Experttalk with Renate Schloesser and Jonas Schröder, L'Oréal

Datadriven Stories @L'Oréal This week, Renate Schlösser, Chief Data Analytics Officer, and Jonas Schröder, Data Analyst, from L'Oréal Germany and Austria held an inspiring talk in our guest lecture…

[Translate to English:] Hofer4Excellence1

The High Potential-Event

HOFER is organising the high potential event "HOFER4EXCELLENCE" in cooperation with the "Presse" on 17 May 2022. If you are about to graduate, apply now for the event with your CV at…

[Translate to English:] WU MSc Marketing & Sales

Retailing & Sales in the new MSc Marketing!

Back on campus - with our Retailing & Sales course in the new English-language Marketing Master's programme ! 94 students from 18 countries immerse themselves in the fascinating world of Retailing and…

[Translate to English:] Das Auto

Expert Talk with Mag. Lukas Steiner, Polestar

Guest lecture and project launch with Polestar Our guest lecture series “Praxisdialog” started the summer semester 2022 with a presentation by Lukas Steiner, who is responsible for strategy and…

[Translate to English:] ECR

Certified ECR Manager Course

In cooperation with the Institute for Retailing & Data Science (R&DS) of the Vienna University of Economics and Business Administration, the Certified ECR Manager course is being offered for the…

[Translate to English:] Prof. Peter Zubscek

Research Seminar Talk by Peter Zubcsek, Tel Aviv University (IL)

The fourth and final speaker for the winter semester 2021/2022 at our research seminar was Peter Zubcsek from Tel Aviv University. Peter presented a timely project on how privcay can be preserved when…

[Translate to English:] Logo Libro Abschlusspräsentation

Multichannel strategies for LIBRO

After an exciting semester, the final report of our Retail Marketing Consulting project on "Customer Expectations and Success Factors in Omni-Channel Management" is ready. This week, the results were…