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Institute for Retailing & Data Science (RDS)RSS

Teamfoto 2022

our research visualized

Wlömert, Nils, Papies, Dominik (2019). International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. (link)


[Translate to English:] Gruppenfoto

Praxisdialog: A world without waste

In our final guest lecture this semester, the Institute for Retailing & Data Science welcomed Philipp Bodzenta, Director Public Affairs and Communication at Coca-Cola Austria and graduate of the…

[Translate to English:] Collage

Guest lecture with EY

"Some theory - more practical insights". What a good motto for the our guest lecture series “Praxisdialog”! During his talk on "The Value of Data in Customer Engagement & Customer Experience" Michael…

[Translate to English:] Startbild

Guest lecture with Verena Polzer (NielsenIQ)

In this week's Praxisdialog Handel und Marketing, Verena Polzer, Head of Category Management Competence Center at NielsenIQ, impressively showed us how insights are generated from scanning data. The…

[Translate to English:] Grassberger_Cerha

Expert Talk with Grassfish on Digital Instore-Experience

In his presentation in our guest lecture series “Praxisdialog” Roland Grassberger, CEO of Grassfish Marketing Technologies, provided an insight into the state of the art of digital in-store customer…

[Translate to English:] Ankündigung

The High Potential-Event

HOFER is organising the high potential event "HOFER4EXCELLENCE" in cooperation with the "Presse" on 16 May 2023. If you are about to graduate, apply now for the event with your CV at…

[Translate to English:] Gesamtbild

Guest Lecture and Project Kick off with Interspar

At the start of this summer semester, we had the pleasure of welcoming Mr. Holzleitner, CEO of Interspar, to our guest lecture series "Praxisdialog Handel und Marketing". During his talk we learned…

[Translate to English:] Cordula und Robert

EuroShop 2023 – The World's No. 1 Retail Trade Fair

After three years, EuroShop is back! Suppliers from all over the world are meeting in Düsseldorf at the leading retail trade fair. There are exciting technological innovations on display - holograms…

[Translate to English:] Abschlusspräsentation

Project presentation for A1 and XOXO

This semester in the course Retail Marketing Consulting we had a closer look at the mobile market, the student target group and XOXO, a brand of Austria’s largest mobile phone provider A1.  This week…

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Equality and Inclusion

For the final presentation of our Praxisdialog series this winter semester, we were able to welcome Procter & Gamble with Astrid Schweiger, Head of Sales for Paper Products P&G Austria and Sam Latif,…

[Translate to English:] Teamfoto

Excursion to the Vinzi Social Market

As part of the new course on sustainability, Bachelor students of our SBWL Commerce and Marketing visited a leading social market. Market manager Angela Proksch from Vinzi Markt Vienna gave us…