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Institute for Retailing & Data Science (RDS)RSS

Teamfoto 2022

our research visualized

Wlömert, Nils, Papies, Dominik (2019). International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. (link)

News

[Translate to English:] Abschlusspräsentation

Project presentation for A1 and XOXO

This semester in the course Retail Marketing Consulting we had a closer look at the mobile market, the student target group and XOXO, a brand of Austria’s largest mobile phone provider A1.  This week…

[Translate to English:] Sam Latif

Equality and Inclusion

For the final presentation of our Praxisdialog series this winter semester, we were able to welcome Procter & Gamble with Astrid Schweiger, Head of Sales for Paper Products P&G Austria and Sam Latif,…

[Translate to English:] Teamfoto

Excursion to the Vinzi Social Market

As part of the new course on sustainability, Bachelor students of our SBWL Commerce and Marketing visited a leading social market. Market manager Angela Proksch from Vinzi Markt Vienna gave us…

[Translate to English:] Observer_1

Guest lecture with Florian Laszlo

The Observer has been monitoring the Austrian media since 1896. A lot has changed since then.  Florian Laszlo, CEO at Observer, showed us how the transformation of the media landscape and…

[Translate to English:] Schnitte

Experttalk mit Andreas Kutil, Manner

"Chocolate for everyone!". We all agreed with the motto of Manner's founder, Josef Manner, in this week's Praxisdialog. Andreas Kutil, CEO and board member at Manner, guided us through the soft pink…

[Translate to English:] Gruppenbild

Guest lecture with Dr. Gerhard Drexel

In our guest lecture series “Praxisdialog” Dr. Gerhard Drexel, long-time chairman of the management board and current chairman of the supervisory board of Spar, presented his newly published book this…

[Translate to English:] Gilian_klein

Marketing Research Colloquium

Last week at our Research Seminar Series, Gillian Ponte, a visiting PhD student from the University of Groningen, presented his research on marketing analytics and consumer perceptions of privacy. …

[Translate to English:] Kantauer_klein

Semester Kick-off in our expert-talk series with A1

Our first guest speaker this semester was Natascha Kantauer-Gansch, Chief Customer Officer Consumer at A1. Her presentation on the topic of "How to grow and transform for long-term success" gave the…

[Translate to English:] CERR_2_klein

CERR 2022 in Zagreb

The seventh CERR (Colloquium on European Research in Retailing) took place this year at the Ekonomski Fakeltet campus in Zagreb. Perfectly organised by the team Dr. Kristina Petljak and the CERR…

[Translate to English:] Master_7a

What a wonderful journey!

After 6 years of heading the MSc Marketing as the Academic Director, I am passing on the program as of September 1, 2022! Incredibly grateful for the many major milestones we could achieve together: …