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Public value, reputation and stereotypes

Public value, reputation and stereotypes

In this research cluster, we focus on the management, governance, measurement, and reporting of public value. We study how reputation of public and nonprofit organizations (organizational level) and stereotypes about people working in those organizations (individual level) influence interactions with important stakeholders, such as citizens, decision makers, funders, donors, volunteers, and (other) employees.

Relevant publications

  • Willems, J. 2020. Public servant stereotypes: It is not (at) all about being lazy, greedy, and corrupt. Public Administration. Published online before print. DOI: doi.org/10.1111/padm.12686

  • Willems, J., Waldner, C. J., & Ronquillo, J.C. 2019. Reputation Star Society: Are star ratings consulted as substitute or complementary information? Decision Support Systems. 124 (113080): DOI: 10.1016/j.dss.2019.113080

  • Willems, J., Waldner, C.J., & Vogel, D. 2019. Reputation spillover effects from grant-providing institutions. Nonprofit & Management Leadership. 30(1): 9-30: DOI: 10.1002/nml.21357

  • Willems, J., & Faulk, L. 2019. Does voluntary disclosure matter when organizations violate stakeholder trust? Journal of Behavioral Public Administration, 2(1). DOI: 10.30636/jbpa.21.45

  • Willems, J., & Ingerfurth, S. 2018. The quality perception gap between employees and patients in hospitals. Health Care Management Review. 43(2): 157-167. DOI: 10.1097/HMR.0000000000000137

  • Willems, J., Waldner, C. J., Dere, Y I., Matsuo, Y., & Högy, K., 2017. The role of formal third-party endorsements and informal self-proclaiming signals in nonprofit reputation building. Nonprofit and Voluntary Sector Quarterly. 46(5): 1092–1105. DOI: 10.1177/0899764017720770

  • Willems, J., Jegers, M., & Faulk, L. 2016. Organizational effectiveness reputation in the nonprofit sector. Public Performance and Management Review. 39(2): 476–497. DOI: 10.1080/15309576.2015.1108802



  • In 2020, Jurgen Willems and Katharina Dinhof were granted funding from the City of Vienna WU Jubilee Fund to study “The most livable city in the world: Who deserves the credit, and who gets the benefits from it?” You can find an overview of the research output from the project here.

  • From 2016 to 2019, Jurgen Willems was granted funding from the Deutsche Forschungsgemeinschaft (DFG - Projektnummer 313624637), to study reputation management of nonprofit organizations. You can find an overview of the research output from the project here.

  • Funded by the Jubiläumsfonds der Stadt Wien für die Wirtschaftsuniversität Wien, the project on Public Value(s) of Cultural Institutions in Vienna aims at a deeper understanding of key stakeholder's perceptions of the Austrian Federal Museums by (re-)constructing their conceptions of public value as mediated by national print media. (Lead researcher: Monika Knassmüller)