Jasmin Pinheiro is teaching as an external lecturer in the WU Marketing master program since 2020. Due to her focus on B2B Marketing in her professional as well as academic career, she is strongly connecting theory with practical application and passes on her expertise by including applied practical projects within her courses.

Her professional experience includes several B2B-focused international Marketing responsibilities in a leading position within the industry, operative areas in Consulting and IT as well as overarching projects with a strong focus on qualitative market research.

She is composing her dissertation on the Marketing Management Institute at the WU as a qualitative monograph with the topic “Marketability of IoT Innovations in B2B family business” with Dr. Hasenauer as her doctoral supervisor. Before that, she graduated from her Bachelor degree in Marketing & Sales as well as from a Master degree in International Marketing.