Archive of News WURSS

Marketing Research Seminar Series - Alina Sorescu

Alina Sorescu from Texas A&M University was the latest guest in our Research Seminar Series, presenting her research on business model innovation. This area is often less explored compared to product…

We wish you relaxing holidays and all the best for the New Year!

A busy year is drawing to a close. Let us look forward to a joyful festive season and relaxing holidays, as well as a happy and healthy new year! We wish you all the very best!

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about technologies and artificial intelligence here and take part in our…

Wien heute - Black Friday attract with bargains

Eva Marckhgott on the topic of purchasing decisions on Black Friday

ZIB Magazin - The commercial significance of Black Friday

Monika Koller on the topic "Black Friday"

Marketing Research Seminar Series - Gui Liberali

As the latest guest for our department's Research Seminar Series, we welcomed Gui Liberali from the Erasmus University Rotterdam. He shared his recent work on improving Randomized Controlled Trials…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about Apps and personal data here and take part in our currently running…

Welcome to the team!

A big welcome to our latest addition to the team: Eva Marckhgott has joined us as our new Assistant Professor.  She earned a PhD in Social and Economic Sciences, an MSc in Marketing, and a BSc in…