Archive of News WURSS

Seamless Learning Conference 2025

Monika Koller and Eva Marckhgott joined WU’s Seamless Learning Conference 2025, which brings together diverse discourses and disciplines to advance higher education teaching and explores how we can…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about the use of social media here and take part in our currently running…

Semester Opening

The m.core-team started off the new semester by welcoming the newly admitted students. The students had the opportunity to get to know the institute's team, who provided information about the content…

Kick-off Research Methods in Marketing

Kick-off for course 3 by Monika and Till. Christof Bitschnau, CEO of Quantics, was a guest in Friday's session last week. His keynote speech on "AI in Marketing" was followed by student assignments,…

Interview with Monika Koller

In the latest issue for the business magazine ECO on ORF, Monika Koller spoke with Ines Ottenschläger about the topic of “Gingerbread in August from the perspective of consumer behavior.”  Click here…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about self-care and personal development here and take part in our…

Registration starts soon!

Registration for the access to our specialization is open from August 29th, 2pm, until September 1st via @myWU - Access to Specializations. After a successful registration, the application to the…

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about creativity in everyday life here and take part in our currently…

Academy of Marketing Conference at University College Cork

At this year's AM2025 Conference Monika Koller had the pleasure of chairing two engaging sessions in the Consumer Research Track as well as presenting three of our current research projects:   …