Monika Koller is Head of the Institute for Marketing & Consumer Research and Associate Professor at WU.

Before joining the Department of Marketing at WU, Monika was Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck. In 2010 and 2012, she was a visiting scholar at the Functional Neuroimaging Lab, School of Psychology, University of Newcastle, Australia. In 2013, she was awarded with the habilitation (venia docendi of business administration, highest European academic qualification, postdoctoral qualification) at WU Vienna. She obtained her PhD from the Department of Marketing, WU Vienna in 2006.

Her current teaching and research interests deal with consumer psychology and behavior, consumer neuroscience, marketing management, measurement issues in marketing, and technology and innovation research. Monika's work has been published in prestigious academic journals of various disciplines, including the Journal of Service Research, Marketing Letters, Psychology & Marketing, the Journal of Business Research, PLoS ONE, BMC Neurology, Frontiers in Human Neuroscience, Food Quality and Preference, the Journal of Marketing Management, the Australasian Marketing Journal, the Journal of Customer Behaviour, and Advances in Consumer Research. Monika has made contributions to the main scientific conferences in the field of marketing, consumer behaviour and psychology (e.g., EMAC, ANZMAC, ACR, SCP, AMA, AMS, and SPSP) as well as to the leading conferences in information systems (e.g., ICIS and ECIS).

Her research has been awarded with several prizes; she has won best paper awards at CLAV (2011), NeuroPsychoEconomics (2010), three times at ANZMAC (2006, 2008, 2016), the Practitioner Prize at the Academy of Marketing (2010), and received a highly commended award from the Emerald Literati Network Awards for Excellence (2010).

Recently, her paper "Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues, Journal of Service Research 23 (4), 409-432, 2020", together with Valarie A. Zeithaml, Katrien Verleye, Isabella Hatak, and Alexander Zauner has won the award for the best paper in the Journal of Service Research in 2021 and was also a finalist for the Best Service Article published in 2020 at SERVSIG (the Service Special Interest Group of the American Marketing Association). The paper is among the most cited and most read articles published in the Journal of Service Research.

She regularly serves as a reviewer, track or session chair for the major international conferences in marketing and consumer neuroscience. Monika also regularly serves as a reviewer for academic journals such as the Journal of Economic Psychology, Neuroethics, BioSocieties, PloS One, Psychology & Marketing, the European Journal of Marketing, Journal of Service Research, Journal of Cleaner Production, Sustainability, Technological Forecasting & Social Change, Transportation Research Part A: Policy and Practice, and Scientific Reports.

Monika is currently teaching in the Bachelor’s, Master’s, and PhD Program as well as in Executive Education at WU. She is program director of the specialization Marketing and Consumer Research. She has won multiple teaching awards, Innovative Teaching (2021 and 2023) and was nominated for the Ars Docendi – Staatspreis für Exzellente Lehre in 2022.

In terms of industry experience, Monika has worked for international corporations in retailing, insurance and consulting. She held a position as Senior Researcher in the brand and research department at KISKA, one of Europe's leading design and brand consultancies.

Selected Publications

• Measuring individual differences in active smelling to evaluate products – The ENFAS-Instrument, Food Quality and Preference, 110 (with T. Salzberger, A. Floh, A. Zauner, M. Sääksjärvi and H.N.J. Schifferstein)

• Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers, Marketing Letters, 34 (2), 337-342, 2023 (with A. Javor, N. Lee and H. Breiter)

• Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues, Journal of Service Research 23 (4), 409-432, 2020, (with V.A. Zeithaml, K. Verleye, I. Hatak and A. Zauner)

• Consumer neuroscience to inform consumers - Physiological methods to identify attitude formation related to over-consumption and environmental damage, Frontiers in Human Neuroscience, 8 (304), doi: 10.3389/fnhum.2014.00304, 2014 (with P. Walla and J.L. Meier)

• Neuromarketing and consumer neuroscience: contributions to neurology, BMC Neurology, 13 (13), doi:10.1186/1471-2377-13-13, 2013 (with A. Javor, N. Lee, L. Chamberlain and G. Ransmayr), article qualified as 'hot topic' and rated as 'highly accessed'

• Towards a new paradigm of measurement in marketing, Journal of Business Research, 66 (9), 1307-1317, 2013 (with T. Salzberger)

• Customer segmentation using unobserved heterogeneity in the perceived value - loyalty-intentions link, Journal of Business Research, 67 (5), 974-982, 2014 (with A. Floh, A. Zauner, and T. Rusch)

• Further insights into perceived value and consumer loyalty: a "green" perspective, Psychology & Marketing, 28 (12), 1154-1176, 2011 (with A. Floh and A. Zauner)

• Objective measures of emotion related to brand attitude: A new way to quantify emotion-related aspects relevant to marketing, PLoS ONE, 6 (11), 1-7, 2011 (with P. Walla and G. Brenner)

For more information on her work and publications please refer to PURE.

Selected media coverage of research

Her research has been featured in various print media including, e.g., Wallstreet:online, Die Presse ("Augenblinzeln zeigt, ob wir etwas mögen"), Wiener Zeitung ("Forschung mit einem Augenzwinkern"), Ärzte Woche ("Wissenschaft vom"), Internet blogs (e.g., WU-Blog) and numerous journals for practitioners (e.g., REGAL, medianet).