Institute for Marketing & Consumer ResearchRSS

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

If you click on our team photo, it will lead you to our image film.


[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Eva Marckhgott

Eva Marckhgott on the topic singles as target group

If you would like to find out more about the topic singles as target group, click here to watch the ORF business magazine "Eco".

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about the meaning of life here and take part in our currently running…