Seamless content expansion for Festo LX through strategic partnerships (passive)

EXECUTIVE SUMMARY

This executive summary presents an overview of our completed university project that tackled FestoLX's goal to expand its content offering through strategic partnerships. The project didn't just focus on finding new topics and partners for content creation; it also laid out a clear plan for how FestoLX could manage the creation and upkeep of these courses on a daily basis and create long-term partnership environment.

The outcomes of our work ensure that FestoLX not only broadens its educational offerings but also maintains high-quality content that meets the learners' needs.

The following sections will break down the project's goals, the approach taken, the outcomes achieved, and how FestoLX should approach partnerships in its mission to capture new market share and offer top-tier value to its learners.

Goal

The primary goal of this project was to strategically enhance FestoLX's catalog by incorporating a wider array of courses. This expansion aimed not just to cover more subjects but to identify innovative and trending topics that meet the current and future needs of learners.

A pivotal subgoal of our work was forging effective partnerships. Firstly, recognizing FestoLX's limitations in producing diverse content in-house, the project sought to establish valuable partnerships with leading content creators in the educational sector. Based on this, we aimed to identify partners guaranteed to bring in external expertise and creative insights, ensuring the new courses are both engaging and high in quality.

Beyond just developing content, the project aimed to create a robust framework for the day-to-day management of course production and delivery. This included setting up processes for continuous collaboration with content partners, content updating, and quality assurance.

Lastly, the project also aimed to develop comprehensive evaluation and management guidelines to oversee the partnership and content creation process effectively.

Methodology

In order to provide FESTO with valuable information and insights as well as concrete recommendations, different methodologies were used. One major part was conducting research by using journals and research papers. Additionally, three interviews were conducted. Lastly, SWOT Analysis were created for categorizing the potential partners.

Results

Firstly, 13 high demand topics were identified, that were later summarized into four categories. The potential partners, that could create the content focusing on those topics are Start-ups, Established Corporations as well as Educational Institutions. The advantages and disadvantages of those are covered in three SWOT-Analysis. The gained information from those SWOT-Analysis was then used to derive strategies for each partner category. Additionally, a KPI-Matrix with six indicators was developed, that allows to grade specific partners and identify their certain strengths. In order to integrate the content, the technical interfaces were covered in deep detail. Lastly, testing formats were developed and offered in order to evaluate the potential success of different topics covered by partners, allowing to identify the topics with the biggest demand without using a great deal of effort and resources.

Cooperation Partner

• Festo Didactic
  Rechbergstrasse 3 73770
  Denkendorf Baden-Wurttemberg
  Germany
  www.festo.com/at/de/

Contact Person

• Dr. Ute Gebhard
  ute.gebhard@festo.com

Student Team

• Gerald Belishta

• Anton Valeri Seeman

• Jakob Pürzelmayer

• Blagovest Kamenov

• Volodymyr Heleta

Project Manager

• Caroline Fabian, M.Sc., M.Sc.

• Shtefi Mladenovska, M.Sc.