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Sales Process Optimization for GLASPACK

21/06/2024

Winter Semester / GLASPACK

Sales Process Optimization for GLASPACK

EXECUTIVE SUMMARY

GLASPACK's project addressed the complexities of glass bottle sales - a process characterized by detailed product specifications, diverse customer requirements and sophisticated logistical elements. The student team developed a tailored tool aimed at simplifying and streamlining these complexities. The project unfolded in two phases: initially analyzing the current value and potential improvements, followed by developing a strategic implementation for the sales process.

Goal

The goal was to streamline GLASPACK's sales process, making it more efficient and intuitive for employees. This involved addressing challenges such as the complexity of the sales tasks, time pressures on staff, and inadequacies in the current knowledge management system due to the complex nature of glass products.

Methodology

The project methodology involved comprehensive interviews with GLASPACK and Euroglas employees, direct observation of their operational processes, and the development of a specialized tool to facilitate sales inquiries. This tool was integrated with the existing SelectLine warehousing system to ensure seamless operation.

Results

The project yielded a comprehensive tool that consolidates necessary sales information, aiding employees in effectively conducting sales calls. It covers product requirements, delivery terms, pricing, and additional customer engagement queries. The tool's intuitive design significantly eases the sales process, addresses employees' time constraints, and enhances overall efficiency. Future plans include ensuring data consistency and providing employee training for optimal use of the tool.

Cooperation Partner

  • Glaspack GmbH
    Industriestraße 5
    A-3701 Großweikersdorf

Contact Person

  • Christoph Jäckle, CEO Glaspack
    R​enate Heiss, Prokuristin
    Michael Seidl, Back-Office Manager

Student Team

  • Julian Handl

  • Richard Wagentristl

  • Florian Wilfinger

  • Georg Haunschmidt

  • Tizian Schenk 

Project Manager

  • Sophie Quach, M.A.

  • Mag. Benjamin Monsorno, M.A.

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