EXECUTIVE SUMMARY

Our project involved enhancing the usability and design of the Cashpresso app, a fintech solution in the "buy now, pay later" sector. Cashpresso, operating in Austria and Germany, offers a revolving credit line up to €5,000 with a focus on transparency and customer satisfaction. The platform's quick application process, with initial approval in 10 minutes and subsequent transactions in just 1 minute, features interest rates ranging from 0% to 13.99%, providing users with flexible payment choices. Acting as a payment method at e-commerce stores and enabling money transfers, Cashpresso also facilitates seamless in-person payments through a partnership with Bluecode. Originating in 2015 as “Credi2”, it significantly evolved in 2021 as they started a partnership with Raiffeisen Bank International (RBI), introducing the "buy now, pay later” feature.

Goal

Cashpresso currently faces the challenge of a higher usage rate on their website compared to the app. This situation has prompted several important questions: Why do users prefer the website over the app? What issues do users encounter within the app? How can we enhance the app's appeal and usage among users? To address these questions and enhance the Cashpresso app, we started a process which involved thorough research to identify user preferences and pinpoint weaknesses in the app. Subsequently, we were tasked to develop a mock-up of the app that prioritizes innovative design and improved user-friendliness.

Methodology

In order to enhance the Cashpresso app, we used a systematic, human centered and innovation approach, called design thinking. This methodology, recognized for its effectiveness in addressing complex challenges, is divided into five distinct stages.

In the empathizing phase, data collection involved 47 interviews, 19 observations and 5 self-tests. Participants, categorized into different demographical groups, provided valuable insights which formed the foundation for the remaining project.

In the defining stage findings were organized into an Excel document, allowing efficient analysis. Coding and thematic analysis identified user needs and preferences, yielding nine key insights. These insights formed the basis for subsequent phases, ensuring a user-focused approach.

During a creative process, known as ideation, 80 unique ideas were identified. Through team voting and evaluation, the top 10 ideas were documented, refined, and presented to project partners. Three ideas, addressing user needs, were selected for implementation.

The final two phases were carried out in an iterative process of prototyping and testing, which consisted of four rounds. Using Photoshop and Figma for interactive mock-ups, we refined designs based on user feedback. Notable changes include a redesigned login screen, implementing a home screen, enhanced navigation bars, and signal colors for clarity.

This methodology, rooted in user feedback, ensures that our design decisions align with user preferences and needs. The iterative nature of the process allowed continuous refinement, resulting in a user-centric result.

Results

We conducted a thorough redesign of the Cashpresso app, prioritizing user experience and functionality. Accordingly, we have gone through an extensive process to achieve the best possible result. Our focus was on intuitive navigation, clear information presentation, and alignment with the Cashpresso brand identity, resulting in an improved, user-friendly and visually appealing app interface.

Cooperation Partner

• Raiffeisenbank International AG
  Am Stadtpark 9
  1030, Vienna
  Austria
  www.cashpresso.com



 

Contact Person

• Petra Kirbiš - petrakirbis98@gmail.com



 

Student Team

• Jakob Grössing

• Erik Oostendorp

• Lukas Schulze

• Marcus Semelmayer

• Qiwang Zhan

Project Manager

• Erik Kommol, M.Sc.

• Florian Nemetz, M.Sc., MSSc