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Georg Reischauer, Dr.

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Georg Reischauer is an Assistant Professor and the Head of the Energy & Strategy Think Tank. His research focuses on the nexus of digital strategy, digital organization, and digital sustainability. In particular, he explores how organizations utilize and respond to digital technologies in order to create business and public value.

Georg studies these phenomena in digital markets (especially algorithmic business, platform economy, and sharing economy), digital transformation contexts (especially digital manufacturing/ Industry 4.0), and infrastructure contexts (especially energy and city government).

Georg received his PhD in Industrial Management from the Technical University of Vienna. He also holds degrees in Business Administration, Sociology, and Philosophy from the University of Vienna, WU Vienna University of Economics and Business, and the University of Applied Sciences Wiener Neustadt.


+43 1 31336 5868

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Selected publications

Heimstädt, M. & Reischauer, G. (2019): Framing Innovation Practices in Interstitial Issue Fields: Open Innovation in the NYC Administration. Innovation: Organization and Management, 21(1): 128-150.

Reischauer, G. & Mair, J. (2018): How Organizations Strategically Govern Online Communities: Lessons from the Sharing Economy. Academy of Management Discoveries, 4(3): 220-247.

Reischauer, G. (2018): Industry 4.0 as Policy-Driven Discourse to Institutionalize Innovation Systems in Manufacturing. Technological Forecasting and Social Change, 132: 26-33.

Reischauer, G. & Mair, J. (2018): Platform Organizing in the New Digital Economy: Revisiting Online Communities and Strategic Responses. Research in the Sociology of Organizations, 57: 113-135.

Mair, J. & Reischauer, G. (2017): Capturing the Dynamics of the Sharing Economy: Institutional Research on the Plural Forms and Practices of Sharing Economy Organizations. Technological Forecasting and Social Change, 125: 11-20.