Außenansicht der Executive Academy

Christian Bruck, MSc, MIB

Christian Bruck Foto
Christian Bruck is the Head of Operations and Outreach Associate for the Strategy Community Initiative / Wiener Strategieforum and a Research Associate at the ISM's Energy and Strategy Think Tank (ESTT).

Christian joined the ISM team in October 2020 as a PhD candidate in Economic and Social Sciences. Prior to that, he graduated from the master program in Strategy, Innovation, and Management Control (SIMC) at WU Vienna with a double degree in International Business (MIB) from Queen’s University in Canada.

His academic background involves a bachelor’s degree in Business Informatics and Business Administration from WU Vienna, with an exchange program at the Chinese University of Hong Kong. During this time, he also obtained several research and teaching assistant positions at the institute and department. In addition, Christian completed various internships in consulting and capital-intensive industries in Austria, Germany and Switzerland, with a focus on strategic applications of new technologies.

For the ISM, he is responsible as the Head of Operations and Outreach Associate for the Vienna Strategy Summit. This unique summit is a platform for strategic management and innovation and brings together senior executives and bright entrepreneurs from Austria and Germany along with thought-​leaders from academia. Christian is also a Research Associate at the Energy and Strategy Think Tank (ESTT) where he researches on megatrends such as digitalization, decentralization, and decarbonisation in and beyond the energy industry.

His main research focuses on open strategy and business model innovations. In particular, this involves the value creation and value capture aspect of such initiatives, with a focus on creating quantitatively meaningful measurements for organizations. He is also interested in the potential and value of digital platforms and ecosystems.

In his spare time, Christian is a gymnastics trainer and board member of his local sports association, enjoys various outdoor activities (mountain climbing, hiking, running) and is always keen on exploring the world.


+43 1 31336 6418