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Institute for Strategic Management

ISM is act­ive in three core re­search and activ­ity fields:

  • stra­tegic al­li­ances

  • busi­ness model in­nov­a­tion

  • strategy pro­cesses / open strategy

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In­ter­-firm col­lab­or­a­tion has be­come an indis­pens­able tool to reach cor­por­ate stra­tegic goals. The grow­ing num­ber of firms’ sim­ul­tan­eous en­gage­ment in mul­tiple stra­tegic al­li­ances poses new chal­lenges for re­search­ers and man­agers alike. The grow­ing im­port­ance of net­worked plat­forms for the pro­vi­sion of ser­vices and products lies at the heart of ISM's re­search activ­it­ies.


Busi­ness mod­els have been emer­ging as a new unit of ana­lysis among strategy schol­ars: they em­phas­ize the sys­tem-­level ap­proach to do­ing and in­nov­at­ing busi­ness(es). ISM re­searches busi­ness mod­els from a hol­istic view on firm­-­focal activ­it­ies, their man­age­ment, and in­nov­a­tion. We equally look into the man­age­ment of mul­tiple busi­ness mod­els.


Or­gan­iz­a­tional, in­ter­or­gan­iz­a­tional, and in­sti­tu­tional activ­it­ies place firms' stra­tegic de­cision-­mak­ing into a con­text within which com­pet­ing tech­no­lo­gies are se­lec­ted, in­dus­tries emerge or re­form. ISM places its strategy re­search within the bi­d­irec­tional firm­-­policy and firm­-in­sti­tu­tions in­ter­play. We espe­cially ad­opt open strategy and open in­nov­a­tion as well as or­gan­iz­a­tional change per­spect­ives.

Our core research fields are threefold: Alliances and Networks, Business Model Innovation, and Strategy processes / open strategy.
The agile ISM team brings interdisciplinary competence and bridges professional with scientific expertise in management and policy arenas.
ISM offers PhD positions, teaches in the Strategy, Innovation and Management Control (SIMC) master's program, and hosts lectures in WU BSc studies.