Wiley Honors Article as “Top Viewed Article 2025”

by Florentine Maier, Wenjuan Zheng, Christof Brandtner, and Leila Cornips has been recognized by Wiley as a “Top Viewed Article 2025,” as one of the most accessed articles from the 2024 volume of the journal Nonprofit Management & Leadership.

But how can we actually tell whether a nonprofit organization is successful? To answer this question, the study analyzes responses from leaders of 861 nonprofit organizations in Vienna, Shenzhen, and San Francisco. The surprising finding: despite all cultural differences, the notions of success are remarkably similar. Based on these findings, the authors develop a clear framework that also highlights two previously underestimated dimensions—namely, internal cohesion within an organization and the actual use of its services by the target group.

Maier, F., Zheng, W., Brandtner, C., & Cornips, L. (2025). The many indicators of nonprofit success as seen by nonprofit leaders. Nonprofit Management and Leadership, 35(4), 751–763. https://doi.org/10.1002/nml.21641