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Congratulations to Sila Ada

The EMAC / Sheth Foundation Award recognizes and encourages emerging talents in marketing research. It is known as the most prestigious dissertation award in Marketing in Europe. The three finalists,…

Research Seminar Talk by Prof. Escalas

We have all likely experienced a feeling of being completely transported by a novel, a piece of music, or a film.  The rest of the world seems to fall away, and we are become lost in another world. …

Research Seminar Talk by Prof. Aurélie Lemmens, Rotterdam School of Management

Prof. Lemmens from Rotterdam School of Management (NL) recently introduced her work on managing churn to optimize profit in our Research Seminar Series. Proactive retention programs are dependent on…

Research Talk by Kusum Ailawadi, University Tuck at Dartmouth

In the latest talk of our Research Seminar Series Prof. Kusum Ailawadi from University Tuck at Dartmouth (US) presented her and her co-workers’ research on private label supply by national brand…

Research Talk by J.E. (Jaap) Wieringa, University of Groningen (NL)

How can we analyze customer data, when customer data analysis is not allowed any longer? This and other questions were answered during the second session of the Research Seminar Series with Professor…

New Position: Teaching and Research Associate

The Institute for Interactive Marketing and Social Media at WU Wien, led by Professor Nadia Abou Nabout , is inviting applications for a position as a teaching and research associate starting in…

Congratulations to Sila Ada

Congrats to Dr. Sila Ada who successfully defended her dissertation on quality issues in display advertising at WU. The whole team congratulates to this great achievement!

Prof. Carl Mela from Duke University Durham about Display Advertising Pricing in Exchange Markets

How a publisher should set reserve prices for real-time bidding (RTB) auctions when selling display advertising impressions through ad exchanges, a $40 billion market and growing. Through a series of…

Kick off Semesterstart

Wie jedes Semester heißen wir unsere neuen Studierenden der SBWL Service und Digital Marketing sehr herzlich willkommen. Die Welcome Address bei unserer Kick-Off-Veranstaltung kam vom Unternehmen…

Öffnungszeiten in den Sommerferien

Wir wünschen allen Studierenden und Mitarbeiter/innen schöne Sommertage und erholsame Ferien! Bitte beachten Sie: In der Zeit vom 01.07.2019 bis 30.09.2019 ist unser Institutssekretariat geschlossen.…