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Archive of News WURSS

Research Talk by J.E. (Jaap) Wieringa, University of Groningen (NL)

How can we analyze customer data, when customer data analysis is not allowed any longer? This and other questions were answered during the second session of the Research Seminar Series with Professor…

New Position: Teaching and Research Associate

The Institute for Interactive Marketing and Social Media at WU Wien, led by Professor Nadia Abou Nabout , is inviting applications for a position as a teaching and research associate starting in…

Congratulations to Sila Ada

Congrats to Dr. Sila Ada who successfully defended her dissertation on quality issues in display advertising at WU. The whole team congratulates to this great achievement!

Prof. Carl Mela from Duke University Durham about Display Advertising Pricing in Exchange Markets

How a publisher should set reserve prices for real-time bidding (RTB) auctions when selling display advertising impressions through ad exchanges, a $40 billion market and growing. Through a series of…

Kick off Semesterstart

Wie jedes Semester heißen wir unsere neuen Studierenden der SBWL Service und Digital Marketing sehr herzlich willkommen. Die Welcome Address bei unserer Kick-Off-Veranstaltung kam vom Unternehmen…

Öffnungszeiten in den Sommerferien

Wir wünschen allen Studierenden und Mitarbeiter/innen schöne Sommertage und erholsame Ferien! Bitte beachten Sie: In der Zeit vom 01.07.2019 bis 30.09.2019 ist unser Institutssekretariat geschlossen.…

New position: Teaching and Research Associate

The Institute for Interactive Marketing and Social Media at WU Wien, led by Professor Nadia Abou Nabout , is inviting applications for a position as a teaching and research associate starting in…

Kick off und Semesterstart

Wie jedes Semester heißen wir unsere neuen Studierenden der SBWL Service und Digital Marketing sehr herzlich willkommen. Die Welcome Address bei unserer Kick-Off-Veranstaltung kam vom Unternehmen…

Professor Abou Nabout has joined the editorial board of International Journal of Research in Marketing (IJRM).

Being the European marketing community's flagship journal, IJRM has emerged as one of today’s leading journals in the field. In her work, she aims to help companies make better marketing decisions…

New paper accepted for publication at the International Journal of Research in Marketing

A new paper by Nils Wlömert, co-authored with Dominik Papies (University of Tuebingen) has been accepted for publication in the International Journal of Research in Marketing. The paper "International…