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Researcher of the Month in May 2017: Nadia Abou Nabout

Prof. Dr. Nadia Abou Nabout is researcher of the month in May 2017 and talks about how context matters in online advertising

Nadia's (*1983) research is located at the interface of marketing and information systems and focuses on radically new technologies in marketing. Her dissertation, for instance, deals with one of the most fascinating companies of our times, Google, and its revenue model, search engine advertising. Her current research focuses on real-time bidding and programmatic buying, which enable automated trading of advertising impressions via advertising exchanges (similar to financial stock markets). In her work, she aims to help companies make better marketing decisions and builds upon extensive industry collaborations. Nadia's research has been published in leading journals of the field (Marketing Science, International Journal of Research in Marketing, Journal of Retailing). Together with Bernd Skiera, she was one of three finalists in the “Gary L. Lilien 2011-12 ISMS-MSI Practice Prize Competition” (for a video of the presentation, please click here). She is member of the editorial board of International Journal of Research in Marketing (IJRM). Being the European marketing community's flagship journal, IJRM has emerged as one of today’s leading journals in the field.

Nadia holds a degree in business administration and economics from the University of Wuppertal (2009) and a PhD in marketing from Goethe University Frankfurt (2012). She was a visiting researcher at the University of Maryland (2011) and Özyeğin University in Istanbul (2013), where she taught in Özyeğin's MBA program. After a two year postdoc in Frankfurt, she accepted an offer from Technische Universität München to take on the tenure track professorship in technology marketing. She joined WU Wien and the department of marketing in fall 2014 and is now professor of interactive marketing & social media. 


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