Nadia ABOU NABOUT
Nadia is a full professor at WU Vienna and head of the Institute for Interactive Marketing & Social Media (IMSM) at WU. She is an expert on digital marketing & programmatic advertising and interested in topics such as brand safety, viewability, tracking & targeting, and advertising effectiveness. In her work, she aims to help companies make better marketing decisions and builds upon extensive industry collaborations. Nadia’s research has been published in leading international journals of the field (e.g., Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing). She was one of three finalists in the “Gary L. Lilien 2011-12 ISMS-MSI Practice Prize Competition” and is currently a member of the editorial board of International Journal of Research in Marketing and Journal of Retailing.