Nadia ABOU NABOUT
Researcher of the Month in May 2017: Nadia Abou Nabout
Prof. Dr. Nadia Abou Nabout is researcher of the month in May 2017 and talks about how context matters in online advertising
Nadia's (*1983) research is located at the interface of marketing and information systems and focuses on radically new technologies in marketing. Her dissertation, for instance, deals with one of the most fascinating companies of our times, Google, and its revenue model, search engine advertising. Her current research focuses on real-time bidding and programmatic buying, which enable automated trading of advertising impressions via advertising exchanges (similar to financial stock markets). In her work, she aims to help companies make better marketing decisions and builds upon extensive industry collaborations. Nadia's research has been published in leading journals of the field (Marketing Science, International Journal of Research in Marketing, Journal of Retailing). Together with Bernd Skiera, she was one of three finalists in the “Gary L. Lilien 2011-12 ISMS-MSI Practice Prize Competition” (for a video of the presentation, please click here). She is member of the editorial board of International Journal of Research in Marketing (IJRM). Being the European marketing community's flagship journal, IJRM has emerged as one of today’s leading journals in the field.
Nadia holds a degree in business administration and economics from the University of Wuppertal (2009) and a PhD in marketing from Goethe University Frankfurt (2012). She was a visiting researcher at the University of Maryland (2011) and Özyeğin University in Istanbul (2013), where she taught in Özyeğin's MBA program. After a two year postdoc in Frankfurt, she accepted an offer from Technische Universität München to take on the tenure track professorship in technology marketing. She joined WU Wien and the department of marketing in fall 2014 and is now professor of interactive marketing & social media.
Please find Nadia Abou Nabout’s full list of publications here.
Online Display Advertising
Programmatic Buying and Real-Time Bidding
Search Engine Advertising
|since 09/2014||Professor of Interactive Marketing & Social Media, Wirtschaftsuniversität Wien|
|03-08/2014||Tenure Track Assistant Professor of Technology Marketing, Technische Universität München|
|2013||Visiting Scholar, Özyeğin University, Istanbul|
|2012 - 2014||Postdoctoral Researcher, Goethe University, Frankfurt|
|2012||Ph.D. in Marketing, Goethe University Frankfurt|
|2011||Visiting Scholar, University of Maryland|
|2009-2012||Research Assistant, Goethe University Frankfurt (Prof. Dr. Bernd Skiera)|
Please find Nadia Abou Nabout’s current research projects here.
EMAC-McKinsey Dissertation Award (2013)
Fritz-Joussen-Award of the Vodafone Stiftung für Forschung (2013)
Emerald/EFMD Dissertation Award (2013)
Best Paper Award International Journal of Research in Marketing (2012)
Wharton Customer Analytics Initiative Research Grant (2012)
Finalist Gary L. Lilien ISMS-MSI Practice Prize Competition(2011)