Ausschnitt eines Glasdachs des LC Gebäude

Department of Marketing

IMSM is part of the <link https: en marketing>Department of Marketing, which is made up of six institutes in closely related disciplines. Building on multifaceted cooperation with the business and marketing communities, the department’s vision is to become one of the leading institutions in marketing research and education.

The Department of Marketing with its six institutes acts as a competence center for research and teaching in core marketing disciplines such as marketing management, international marketing, consumer behavior, service marketing & tourism, interactive marketing & social media, and retailing. This concentration of resources is a major advantage for the university and contributes significantly to WU’s institutional and international profile. Close cooperation with the business and marketing communities adds to the department’s outstanding reputation.

The department’s research programs combine cutting-edge theory and practical applications to provide graduates with state-of-the-art knowledge and skills for creating, communicating, and delivering value to customers with customized products and services in a profitable and sustainable manner.

Our intention is to become one of the leading institutions in marketing research and education in the German speaking region, Europe, and beyond. We at the Department of Marketing at WU Vienna aim to make significant contributions to the marketing discipline.

Research Seminar Series


The research seminar series held by WU's marketing department is a perfect opportunity for top international marketing scholars to connect to our faculty. Influential scholars from the world's premier universities are invited to present their latest research and discuss the current trends and developments in all major areas of marketing research, including consumer behavior, marketing modeling, and marketing strategy. In addition to networking opportunities, this seminar series helps WU's faculty and Ph.D. students keep track of recent theoretical and methodological developments in the marketing community and seek and receive early feedback on their marketing research.

Current Agenda of the Seminar Series