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LEAD Innovation Management GmbH

Lead Innovation Management - Logo



Founder:Michael Putz (E&I Alumnus)
Industry:Business consulting
Business purpose:   By involving users from the target market as well as analogous, related areas, product, and service innovations are developed using the LEAD USER method developed at MIT. Global projects from industry to medical technology to the public sector have been successfully supported so far.
In addition to classic LEAD USER projects, the product portfolio also includes focus groups, trend and needs analyses, strategy development and scenario management.
Founding year:2003
Contact:Michael Putz