Axel Beer

Prof. Axel Beer

Prof. Axel Beer

Associate Professor

Go to eVVZ for Prof. Beer's current lectures.

About

Axel Beer (born in Vienna in 1969) received his Magister and Doctoral degrees in 1991 and 1995, respectively, both from the Vienna University of Economics and Business Administration. He also dabbled in a few other academic fields (such as translation and law), but has stayed true to his alma mater. He has always focused on the U. S. and American English in general, and claims to be the Department's resident Disney expert in particular (as evidenced, for example, by his doctoral dissertation on Corporate Communication and Corporate Language at Walt Disney World).In addition to his own teaching - including, among other things, EBCIII, a long-running lecture on Life in Britain and the U.S., together with Dr. Herles (who is responsible for the British part), and various communication courses at a master's level, Dr. Beer is also the Academic Director for Languages at the Department of Foreign Language Business Communication as well as Head of the Institute for English Business Communication.

Research Interests

Axel Beer's main research areas include corporate communication, corporate language, digital communication, U.S. studies, and Disney (see above). He is also the academic advisor for the WU's exchange programs with the University of Wisconsin - Madison as well as the University of Miami and Boston College.

Lecture notes/Article in lecture notes/Teaching resources

2018 Herles, Martin, Beer, Alexander. 2018. Life in Britain and the U.S. 19th edition. Read more
2018 Herles, Martin, Beer, Alexander, Jacobeit, Barbara, Gasser, Werner, Raab, Michael. 2018. EBC 3. Fremdsprachliche Wirtschaftskommunikation III - Englisch. Newly revised edition. Read more
2017 Herles, Martin, Beer, Alexander. 2017. Life in Britain and the U.S., 18th edition. Read more
2017 Herles, Martin, Beer, Alexander, Gasser, Werner, Raab, Michael, Jacobeit, Barbara. 2017. EBC 3. Fremdsprachliche Wirtschaftskommunikation III - Englisch. Revised edition. Read more
2016 Beer, Alexander, Gasser, Werner, Herles, Martin, Jacobeit, Barbara, Raab, Michael. 2016. EBC 3. Fremdsprachliche Wirtschaftskommunikation III - Englisch. Read more
2015 Herles, Martin, Beer, Alexander. 2015. Life in Britain and the U.S. 17th edition. Read more
2013 Beer, Alexander, Herles, Martin. 2013. Life in Britain and the US. Read more
2012 Beer, Alexander, Herles, Martin. 2012. Life in Britain and the US. Read more
2010 Beer, Alexander, Herles, Martin. 2010. Life in Britain and the US. Read more
2010 Beer, Alexander, Gasser, Werner, Herles, Martin, Jacobeit, Barbara, Raab, Michael. 2010. EBC 3. Fremdsprachliche Wirtschaftskommunikation III - Englisch. Read more
2009 Beer, Alexander, Herles, Martin. 2009. Life in Britain and the U.S. Read more
2006 Herles, Martin, Beer, Alexander. 2006. Life in Britain and the U.S. 11. aktualisierte Auflage. Read more
2005 Beer, Alexander, Herles, Martin. 2005. Life in Britain and the U.S. Read more
2004 Beer, Alexander, Herles, Martin. 2004. Life in Britain and the U.S. Read more
2003 Beer, Alexander, Herles, Martin, Weidacher, Josef. 2003. Business English Sample Second Diploma Exams with Solutions and Useful Hints. Read more
2002 Beer, Alexander, Herles, Martin, Weidacher, Josef. 2002. Business English Sample Second Diploma Exams with Solutions and Useful Hints. Read more
2002 Beer, Alexander, Herles, Martin, Weidacher, Josef. 2002. Business English Sample Second Diploma Exams with Solutions and Useful Hints. Read more
2001 Beer, Alexander, Herles, Martin, Weidacher, Josef. 2001. Business English Sample Second Diploma Exams. Read more
2001 Beer, Alexander, Herles, Martin. 2001. Life in Britain and the U.S. Read more
2001 Beer, Alexander, Herles, Martin, Weidacher, Josef. 2001. Business English Sample Second Diploma Exams. Read more
2000 Beer, Alexander, Herles, Martin. 2000. Life in Britain and the U.S. Read more
2000 Beer, Alexander, Herles, Martin, Weidacher, Josef. 2000. Business English Sample 2nd Diploma Exams with Solutions and Useful Hints. Read more
1999 Beer, Alexander, Herles, Martin. 1999. Life in Britain and the U.S. Read more
1999 Beer, Alexander, Herles, Martin. 1999. Business English Part II Studies. Terminology, Legal English, Grammar. Read more
1999 Beer, Alexander, Herles, Martin. 1999. Business English Sample Second Diploma Exams with Solutions and Useful Hints. Read more
1999 Beer, Alexander, Herles, Martin. 1999. Business English Sample Second Diploma Exams. Read more
1996 Beer, Alexander, Herles, Martin. 1996. Business English Sample Second Diploma Exams with Solutions and Useful Hints. Read more
1996 Beer, Alexander, Herles, Martin. 1996. Business English Part II Studies. Terminology, Legal English, Grammar. Read more
1995 Beer, Alexander, Herles, Martin. 1995. Life in Britain and the U.S. Read more

Chapter in edited volume

2017 Beer, Alexander. 2017. From business letters to e-mail and mobile communication In: Handbook of Business Communication. Hrsg. Gerlinde Mautner, Franz Rainer. Read more
1998 Beer, Alexander. 1998. The Concept of Corporate Language and Its Impact on Business Performance In: Wirtschaftssprache. Anglistische, germanistische, romanistische und slawistische Beiträge. Festschrift für Peter Schifko, Peter Lang, Frankfurt/Main 1998. Read more

Book (monograph)

2012 Beer, Alexander, Herles, Martin, Obenaus, Wolfgang. 2012. Schäfer Wirtschaftswörterbuch Finanz- und Rechnungswesen Englisch-Deutsch / Deutsch-Englisch. Read more
2004 Beer, Alexander. 2004. The Impact of Electronic Mail on Business Processes and the Relevance of Proper English in This Context. Read more
1998 Beer, Alexander, Herles, Martin. 1998. Vienna - The Economic Hub Linking East and West. An Investor's Guide to the Most Important Legal and Economic Regulations. Read more
1996 Beer, Alexander. 1996. Corporate Communication and Corporate Language - Illustrated by the Example of Walt Disney World. Read more

Habilitation

2003 Beer, Alexander. 2003. The Impact of Electronic Mail on Business Processes and the Relevance of Proper English in This Context. Read more

Contribution to conference proceedings

1999 Herles, Martin, Beer, Alexander. 1999. Article-based teaching and testing In: Proceedings of the 11th BESIG International Conference, Budapest, Hungary 1999. Read more

Journal article

1998 Herles, Martin, Beer, Alexander. 1998. Das Testen von Sprachkompetenz anhand von Übersetzungen - eine Rechtfertigung. Read more
1998 Zeilinger, Romana, Herles, Martin, Beer, Alexander. 1998. There is life outside our university!. Read more

Doctoral thesis

1995 Beer, Alexander. 1995. Corporate Communication and Corporate Language - Illustrated by the Example of Walt Disney World. Read more

Diploma thesis

1991 Beer, Alexander. 1991. Militärmetaphorik in der englischen Wirtschaftssprache / Military metaphors in business English. Read more