The Institute's mission is to make a full contribution to the excellence of research and teaching at the WU, based on the understanding of English business communication as an integral part of economic structures and business processes.
We therefore aim to help students become versatile, confident users of English who are at home with specialized business terminology and command the wide range of communicative skills that executives need in today's global business environment. At the same time, we are committed to the production of high-quality applied research into contemporary English, maintaining theoretical and methodological diversity, but with a clear focus on the language of business and economics.
In order to achieve these goals:
We provide advanced, up-to-date, research-based teaching in English business communication.
We liaise with international academic communities in linguistics, translation studies, management, economics and other relevant disciplines, and maintain an international presence in these communities through publications and contributions to international conferences.
We foster links with other departments of WU, both in coordinating curriculum planning and exploring opportunities for interdisciplinary research.
Simultaneously, we are responsive to the demands of the corporate, public and nonprofit sectors for training and consultancy in business communication. In providing services to such outside clients, we combine practical relevance and efficient delivery with scholarly independence and the highest academic standards.