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Axel Beer

Prof. Axel Beer

Prof. Axel Beer

Associate Professor

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Axel Beer (born in Vienna in 1969) received his Magister and Doctoral degrees in 1991 and 1995, respectively, both from the Vienna University of Economics and Business Administration. He also dabbled in a few other academic fields (such as translation and law), but has stayed true to his alma mater. He has always focused on the U. S. and American English in general, and claims to be the Department's resident Disney expert in particular (as evidenced, for example, by his doctoral dissertation on Corporate Communication and Corporate Language at Walt Disney World).In addition to his own teaching - including, among other things, EBCIII, a long-running lecture on Life in Britain and the U.S., together with Dr. Herles (who is responsible for the British part), and various communication courses at a master's level, Dr. Beer is also the Academic Director for Languages at the Department of Foreign Language Business Communication as well as Head of the Institute for English Business Communication.

Research Interests

Axel Beer's main research areas include corporate communication, corporate language, digital communication, U.S. studies, and Disney (see above). He is also the academic advisor for the WU's exchange programs with the University of Wisconsin - Madison as well as the University of Miami and Boston College.

A full list of publications and research activities can be found in PURE.

Book (monograph)

2012 Beer, Alexander, Herles, Martin, Obenaus, Wolfgang. 2012. Schäfer Wirtschaftswörterbuch Finanz- und Rechnungswesen Englisch-Deutsch / Deutsch-Englisch. Read more
2004 Beer, Alexander. 2004. The Impact of Electronic Mail on Business Processes and the Relevance of Proper English in This Context. Read more
1998 Beer, Alexander, Herles, Martin. 1998. Vienna - The Economic Hub Linking East and West. An Investor's Guide to the Most Important Legal and Economic Regulations. Read more
1996 Beer, Alexander. 1996. Corporate Communication and Corporate Language - Illustrated by the Example of Walt Disney World. Read more

Journal article

1998 Herles, Martin, Beer, Alexander. 1998. Das Testen von Sprachkompetenz anhand von Übersetzungen - eine Rechtfertigung. Read more
1998 Zeilinger, Romana, Herles, Martin, Beer, Alexander. 1998. There is life outside our university!. Read more

Chapter in edited volume

2017 Beer, Alexander. 2017. From business letters to e-mail and mobile communication In: Handbook of Business Communication. Hrsg. Gerlinde Mautner, Franz Rainer. Read more
1998 Beer, Alexander. 1998. The Concept of Corporate Language and Its Impact on Business Performance In: Wirtschaftssprache. Anglistische, germanistische, romanistische und slawistische Beiträge. Festschrift für Peter Schifko, Peter Lang, Frankfurt/Main 1998. Read more