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Master Class CEE - Zagreb Field Trip

As part of their ongoing exploration of emerging markets in Central and Eastern Europe, the Master Class CEE 2025 cohort embarked on a multi-day study trip to Zagreb. Organized by the Competence Center for Emerging Markets & CEE at WU Vienna, the excursion offered students first-hand insights into Croatia’s innovation landscape, with a focus on fintech, mobility, and localized business strategies.

Below, programme director Dr. Arnold Schuh reflects on the highlights of the trip:

Just returned from a field study to Zagreb with the 20 students of the Master Class CEE 2025 of the Competence Center for Emerging Markets & CEE at WU Vienna. Learning about innovation originating from Croatia was the aim of this trip. Our visits to Aircash, the first Croatian fintech platform, Flaster, a platform for measurable moving advertising, and Rimac Automobili, a hypercar producer and technology firm, provided great insights. [...]

Dr. Arnold Schuh

Program Overview

The students spent three nights in Zagreb and visited eight different companies and institutions.

Day 1: Sunday, 27th of April

07:30-14:00 Departure by bus to Zagreb

16:00-18:00 City Tour

Day 2: Monday, 28th of April

08:40-10:00 Tour and Presentation at FACC

11:00-12:30 Presentation at A1 Hrvatska d.o.o.

14:30-16:00 Presentation and Tour at Meridian 16 and cargo-partner logistics warehouse

Day 3: Tuesday, 29th of April

09:30-11:00 Tour and Presentation at ZICER - Zagreb Innovation Centre

11:30-13:00 Presentation at Advantage Austria Zagreb

14:00-16:00 Presentation at Aircash

19:00-21:30 Farewell Dinner

Day 4: Wednesday, 30th of April

09:00-11:00 Presentation at University of Zagreb

13:00-14:30 Tour at Rimac Automobili

14:45-20:30 Return Bus to Vienna

Zagreb Field Trip in Pictures