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corporAID Interview: Beyond Just Market Entry

Christof Miska, Academic Head, and Dionisi Nikolov, Director of the Competence Center for Emerging Markets & CEE at WU (Wirtschaftsuniversität Wien), recently sat down for an interview with corporAID.

In the insightful interview both address key questions about navigating emerging markets, including strategies for market entry, aligning with sustainability goals, and managing regulatory challenges. They explore how businesses can balance compliance with long-term societal impact, adapt to the shift from CSR to ESG, and leverage interdisciplinary insights to foster responsible and innovative engagement in these dynamic regions.

Link to the full interview for more insights into their perspectives: WU Wien: Mehr als Markteintritt - corporAID

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