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Research SOC

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Our research is generally concerned with communication in, by and about organisations in a business context. In our projects, we analyse and discuss what role communication plays in organisations and how organisations embed themselves communicatively in society and public discourse.

To this end, we draw on concepts and theories from communication science, organisational research and sociology, linguistics, relevant research on marketing, management, psychology as well as environmental and political science. Empirically, we work with diverse methods of empirical social research, with a particular focus on qualitative (e.g. interviews, focus groups, diary studies), explorative methods (e.g. surveys, content analyses and (auto)ethnographies) on the one hand, and well-founded quantitative methods (e.g. surveys, experiments, corpus linguistics) on the other.